NOVUS Media LLC · 1 day ago
VP/SVP, Data, Platforms & Technology
Chicago, IL
Full-time
Onsite
Director/Executive
$180K/yr - $210K/yr
10+ years expNOVUS Media LLC is an independent local media planning and buying agency focused on local media. The Head of Technology & Architecture will lead the Tech Offering team, architect systems and data infrastructure, and enable advanced measurement and insights across media channels.
AdvertisingDigital MediaPublishing
Responsibilities
Define and implement a multiyear technology roadmap, enabling data- and insights-led media planning
Architect a unified data and analytics ecosystem, including data engineering pipelines, cloud infrastructure, identity resolution, tagging frameworks, CDPs, and measurement tools
Establish the technical standards, governance/security, and architecture patterns needed to scale
Build frameworks that enhance audience understanding, segmentation, and 1:1 personalization across paid media, owned channels, and emerging platforms
Lead the implementation of advanced measurement solutions: incrementality testing, attribution modeling, MMM, real-time optimization systems
Oversee integration of third-party and proprietary data sources to power automated media buying and dynamic creative optimization
Leverage AI solutions to improve operational efficiency, margin, and speed to market
Lead and grow a high-performing team of developers, data engineers, data scientists, analysts, and platform specialists
Partner with Integrated Client Solutions, Project Management, Investment, and Data & Insights teams to ensure technology enables and accelerates client outcomes
Serve as a senior client-facing expert on technology strategy, data governance, and media innovation
Evaluate, select, and manage MarTech and AdTech partners (cloud platforms, DSPs, CDPs, measurement tools, attribution solutions, etc.)
Negotiate contracts and ensure technical integrations deliver full value
Implement automation, workflows, and internal tools that increase efficiency for media planning, buying, reporting, and insights generation
Champion experimentation, AI-driven optimization, and forward-looking capabilities that differentiate the agency
Other duties as assigned by supervisor or department head
Qualification
Required
10+ years of experience in media, marketing technology, advertising technology, or data/analytics engineering
Media agency experience required
Proven success architecting or leading data-driven marketing systems for agencies, consultancies, or major brands
Deep expertise in cloud ecosystems (Azure, AWS, or GCP), data warehousing, and modern data pipelines
Strong understanding of programmatic buying, digital media ecosystems, privacy standards, and identity solutions
Experience building and leading multidisciplinary technical teams
Familiarity with AI/ML applications in media optimization, dynamic creative, and forecasting
Experience deploying CDPs, MMPs, MMM, and attribution models
Hands-on experience with dashboarding/BI tools (Power BI, Tableau, Looker)
Background in managing Martech/AdTech partner ecosystems
Benefits
Medical
Prescription
Dental
Vision
Life and accidental death & dismemberment insurances
Short and long-term disability
Pre-tax flexible spending accounts
A health savings account
Legal services
Identity theft protection
An employee assistance program
A group retirement savings plan
Company
NOVUS Media LLC
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-04-05Acquired
Leadership Team
Melony Rios
Chief Executive Officer
Ashley Smith
Associate Director, Partner Investment
Company data provided by crunchbase