LendingClub · 1 week ago
Sr Product Marketing Manager, Member Engagement
San Francisco, CA
Full-time
Onsite
Senior Level
$157K/yr - $180K/yr
6+ years expLendingClub is the leading digital marketplace bank in the U.S., dedicated to helping members achieve their financial goals. The Sr Product Marketing Manager will support Member Engagement initiatives, drive product marketing strategy, and enhance customer journeys across LendingClub’s suite of products.
Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance
Responsibilities
Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments
Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions
Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)
Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
Produce compelling content to promote LendingClub’s products, services, and member benefits
In partnership with Marketing Ops and Martech, execute personalization and data-driven marketing to deliver relevant, timely member experiences
Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution
Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution
Qualification
Required
6+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & Mobile App environment. Financial services experience a plus
Strong background in product launches, engagement (mobile app) marketing, and cross-sell or retention strategies. Experience driving app adoption and/or digital engagement initiatives
Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
Proven ability to translate strategy into clear, actionable plans and execute in a cross-functional environment
Strong communication and storytelling skills, with experience presenting to senior stakeholders
Highly collaborative, proactive, and comfortable leading through influence
Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
Bachelor's degree or higher in a related field; or equivalent work experience
Benefits
Medical, dental and vision plans for employees and their families
401(k) match
Health and wellness programs
Flexible time off policies for salaried employees
Up to 16 weeks paid parental leave
Company
LendingClub
Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.
1001-5000 employees
H1B Sponsorship
LendingClub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (26)
2021 (19)
2020 (106)
Funding
Current Stage
Public CompanyTotal Funding
$392.23MKey Investors
Kleiner PerkinsUnion Square VenturesFoundation Capital
2017-04-09Post Ipo Equity
2014-12-11IPO
2014-08-22Series Unknown
Leadership Team
Scott Sanborn
CEO
Drew LaBenne
Chief Financial Officer
Recent News
p2p-banking.com
2025-12-24
Company data provided by crunchbase