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Vantagepoint AI, LLC · 4 weeks ago

Digital Campaign Manager

Westchase, Florida

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Vantagepoint AI, LLC is a recognized industry leader blending A.I. driven innovation with financial market expertise, and they are seeking a Digital Campaign Manager to lead their marketing campaigns in the fintech space. The role involves owning the entire digital marketing campaign process, from strategy development to execution and performance analysis.

Artificial Intelligence (AI)Financial ServicesInformation TechnologySoftware

Comp. & Benefits

No H1B

Responsibilities

Develop and execute integrated digital marketing campaigns across search, display, video, email, and content marketing

Own both front end and back end campaigns. Front end involves lead generation and cultivation up until the initial sale. Back end entails marketing products and services to existing customers, including indicators, software, in person events and summits, and more

Shepherd dynamic, aggressively attractive campaigns that align with our brand voice and business objectives

Manage campaign optimization and ensure delivery on time and within budget

Monitor campaign performance metrics in real time and make data driven adjustments to improve results

Conduct A/B testing of creative and messaging to optimize conversion rates

Troubleshoot underperforming campaign elements and implement rapid improvements

Analyze data to understand what's working and provide actionable insights to stakeholders

Report results to leadership with clear, data driven recommendations

Evaluate and select advertising sources and channels to maximize lead generation efficiency and cost effectiveness

Design, implement, and continuously evolve high converting landing pages aligned with campaign objectives

Conduct systematic testing of landing page elements (copy, design, CTAs, forms) to optimize conversion rates

Monitor and evaluate lead generation metrics, assessing both quantity and quality of inbound leads

Coordinate lead distribution processes to sales team, ensuring seamless handoff and proper lead qualification

Implement continuous testing, evaluation, and improvement cycles across all campaign elements and conversion pathways

Report directly to the Director of Marketing, serving as a key strategic partner in driving marketing growth initiatives

Coordinate cross functional teams including designers, copywriters, media buyers, and analysts

Partner with Marketing leadership and broader teams to align digital strategies with sales objectives

Collaborate closely with other marketing team members to ensure cohesive campaign execution and alignment across all marketing initiatives

Communicate and coordinate regularly with Sales Leadership to align campaign messaging, lead flow, and conversion strategies with sales objectives

Qualification

Digital marketing campaignsPaid digital advertisingGoogle AdsDigital analytics toolsProject managementAccountabilityRevenue focused mindsetContent creation toolsTeam collaborationStrategic thinkingCommunication skillsDetail orientedAdaptabilityCreative problem solving

Required

8+ years designing and implementing comprehensive digital marketing campaigns

5+ years managing paid digital advertising campaigns across multiple channels (search, display, email)

Demonstrated expertise in digital campaign management with proficiency in SEM and display advertising

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

Proven track record creating and executing successful multi channel digital marketing campaigns

Expert knowledge of digital advertising platforms including Google Ads, display networks, and email marketing systems

Strong sales psychology/mentality with focus on conversion and revenue generation

Proficiency in digital analytics and reporting tools (Google Analytics, ad platform dashboards)

Strong project management expertise to coordinate multiple campaigns, team members, and stakeholders simultaneously

Technical proficiency with marketing platforms, analytics tools, and advertising systems

Baseline understanding of the finance or fintech landscape

Strategic thinker who can align tactical execution with broader business goals while maintaining creative problem solving abilities

Exceptional communicator who can articulate ideas clearly and collaborate successfully across departments

Data oriented with strong analytical mindset with the ability to interpret campaign data and communicate insights effectively

Detail oriented with high operational tempo and the ability to move fast without sacrificing quality

Proactive with a revenue focused mindset and pride in making measurable business impact

Strong project planning and expectation setting capabilities

Team player with willingness to both educate and learn; highly adaptable to evolving digital platforms and best practices

Demonstrated sense of accountability and ownership with desire to grow the role

Balance strategic vision with practical execution; ability to think creatively about reaching target audiences while staying grounded in performance data