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Movement Strategy · 3 weeks ago

Associate Director, Influencer Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$102K/yr - $120K/yr

8+ years exp

Movement Strategy is seeking an Associate Director, Influencer Marketing to oversee influencer marketing initiatives for a client in the non-profit space. The role involves leading influencer strategy, managing client communications, and overseeing the influencer team to ensure timely and effective campaign execution.

AppsConsultingSocial MediaSoftware

Growth Opportunities

Responsibilities

Participate in internal briefings, creative brainstorms and overarching strategy development, collaborating cross-functionally

Develop influencer specific strategies in line with client KPIs and overarching social strategy

Provide ongoing strategic counsel and guidance to clients to evolve and improve their influencer work

Oversee the influencer team members supporting client work, delegating responsibilities and reviewing deliverables prior to client delivery

Ensure campaign executions are timely and consistent with agreed upon strategy

Lead influencer scope and contract negotiations with reps and talent direct, ensuring equity in compensation across partners; manage influencer out of pocket budgeting

Supervise all influencer creative concept and content reviews for alignment with social best practices, client preferences, and FTC requirements

Interact with senior-level clients and inter-agency team members as the influencer team representative and main point of contact

Lead influencer performance reporting, with a focus on key learnings and future optimizations

Identify and create meaningful relationships with influencers and talent agencies on behalf of the agency and its clients

Qualification

Influencer marketing experienceSocial media strategyContract negotiationClient communicationTeam leadershipProject managementCuriosityWritten communicationVerbal communicationOrganizational skillsAttention to detail

Required

At least 8 years of experience within the influencer marketing space

Proven connections with social media influencers, creators, and talent agents, and experience in navigating contract and deliverable negotiations

Experience in developing influencer marketing strategies for key social platforms including Instagram, Youtube, TikTok

Succinct communication skills—written and verbal

Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day-to-day work

Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere

Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time

Demonstrates a keen sense of responsibility, ownership, and pride in delivering quality results

On top of the latest industry trends, and a constant desire to consume all forms of media in the appropriate fields

Preferred

Non-profit industry experience is a plus

High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams

You have an overall understanding of today's fast-paced social media landscape and have a strong personal interest and knowledge of both leading and next-up influential creatives in the social media space

You're proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work

You're up to speed on current pop culture and industry trends whether it's the latest functionality rolling out on TikTok or the next viral meme on the Internet

You exercise both your left and right brains, in that you are both creative and strategic

You're a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast!

You're innately resourceful when it comes to mining for information and you're accustomed to always thinking ahead in life

You are a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action

Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture

You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team

Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives