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Campari Group · 1 day ago

Commercial Insights & Analytics Associate Manager - East/Franchise Regions

New York, United States

Full-time

Hybrid

Mid, Senior Level

$79K/yr - $106K/yr

3+ years exp

Campari Group is a major player in the global branded spirits industry, and they are seeking an Associate Manager for Insights & Analytics to support data-driven decision-making. This role involves synthesizing insights from various data sources to inform regional sales strategies and working closely with commercial teams to drive actionable recommendations.

Consumer GoodsFood and BeverageManufacturingSustainabilityWine And Spirits

Responsibilities

Synthesize insights from multiple data sources (e.g., Nielsen/Circana, NABCA, Sales Nav, Compass, CGA, Numerator, VIP, Technomic, Datassential, IWSR) to inform regional sales strategy and understand latest market-level performance

Stay current on national trends (shopper, cultural, category and retailer). Identify regional nuances with local implications and influence on the national perspective

Uncover market-level commercial execution gaps/white space growth opportunities and recommend actions / initiatives to regional sales leadership

Work cross-functionally with Pricing/Revenue Growth & Commercial Finance to analyze business performance drivers and its financial impact

Participate in monthly Business Execution Excellence reviews to assess latest performance on implemented initiatives & align on new initiatives to pursue

Build locally relevant selling materials that enable regional sales teams to effectively sell in new distribution & programming initiatives

Contribute to business critical reporting and research projects led by the Insights & Analytics team

Qualification

Sales analyticsSyndicated data sourcesData visualization toolsAnalytical skillsCross-functional collaborationAttention to detailProject managementPresentation skills

Required

Bachelor's degree in Business, Analytics, Marketing, or a related field

3–5+ years of experience in sales analytics, insights, or a related function (CPG or beverage industry experience a plus)

Experience with syndicated data sources (e.g., Nielsen, Numerator, Technomic, Datassential, IWSR, etc.) and internal sales systems

Experience collaborating with distributors and retail partners is a plus

Strong analytical & problem solving skills

Impeccable attention to detail and top-notch organization skills

Ability to manage multiple projects in a fast-paced environment

Self-starter committed to continuous improvement and growth

Effective at cross-functional collaboration and application of best practices

Skilled in presenting insights and recommendations to key decision makers and senior management

Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Power BI, Tableau)

Familiarity with CPG/beverage alcohol data sources: retail scan (Nielsen/Circana), shopper panel (Numerator), depletions (NABCA/VIP), and market data (IWSR, Adams Handbook)

Extended periods of time using a computer and analyzing online data

Ability to interpret large amounts of data and identify relevant insights

Regular communication with internal and external stakeholders across time zones via video, phone, MS Teams and email

Travel required: 20–25% of time