Fellow · 2 days ago
Senior Copywriting Manager
San Francisco, CA
Full-time
Hybrid
Senior Level
$130K/yr - $140K/yr
6+ years expFellow is a company dedicated to helping people brew exceptional coffee at home, emphasizing innovation and community. They are seeking a Senior Copywriting Manager to lead brand storytelling and copy across various platforms, collaborating closely with the creative team to ensure a cohesive brand voice and engaging narratives.
CoffeeConsumer GoodsLifestyle
Responsibilities
Collaborate with the brand team, Art Director and design team on campaign concepts, brand narratives, and take creative briefs from brainstorms through execution
Translate technical product innovations into clear, compelling brand language and stories that connect emotionally with our audiences
Evolve and maintain Fellow’s voice, ensuring copy and visuals are tightly integrated
Co-create integrated campaigns that balance high-level storytelling with tactical clarity, elevating everyday rituals
Lead brainstorms, explore new tools and formats, and test emerging channels or approaches to push the brand forward
Write and produce across mediums (product launches, website, ads, emails, social, packaging, retail, case studies, short-form video)
Manage and refine freelance writer output, aligning execution with creative vision and brand standards
Copywriting product and packaging information across products
Partner with marketing, social, DTC, and wholesale teams to ensure consistency and impact across all touchpoints
Qualification
Required
Have 6+ years copywriting in creative environments with both conceptual and strategic thinking abilities
You have proven writing experience throughout the full marketing funnel stages, from high-level brand campaigns, to acquisition based channels like email, ads, and social
Thrive in collaborative, fast-moving creative processes
Are equally comfortable leading a brainstorm as you are crafting copy or prototyping content
Excel at distilling complex product stories into simple, emotionally resonant ideas
Have experience working alongside designers and art directors in integrated campaign development
Preferred
Love good coffee (or are excited to learn more about it!)
Benefits
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment
Medical/dental/vision insurance
Better Yourself Wellness credit & Better Your Community donation matching
Monthly Fitness Stipend
Summer Fridays
Paid Parental Leave
Generous discount on Fellow products
Best coffee anywhere
Company
Fellow
Fellow specializes in product design and brings ideas from sketchbook to a kitchen table.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$40.31MKey Investors
NextWorld Evergreen
2022-06-15Series B· $30M
2021-08-01Series A· $10M
2015-04-24Seed· $0.31M
Leadership Team
Jake Miller
Founder
Recent News
2026-01-19
2025-10-27
Globe and Mail
2025-10-21
Company data provided by crunchbase