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Channel Factory · 3 weeks ago

Account Manager - Digital Marketing (EST)

New York, NY

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $85K/yr

2+ years exp

Channel Factory provides intelligent marketing solutions for brands and agencies, focusing on contextual safety and performance. The Account Manager will manage client interactions, monitor success, and develop growth plans while leveraging YouTube advertising strategies.

AdvertisingAnalyticsSaaSVideoVideo Streaming

Responsibilities

Become a power user of our ViewIQ technology & execute full 360-Youtube media planning and buying understanding and functionality

Serve as the main point-of-contact/consultant to clients, understanding and communicating how Channel Factory's products will help them achieve their media goals in the YouTube space—including but not limited to advisement on YT products, targeting strategy, inventory availability, buying strategy & optimizations, and buying platform assistance (DV360, Google Ads)

Lead Kick-off calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with Programmatic Solutions for all inquiries

Own and grow a book of business by focusing on client retention, growth, renewals

Partner with Sales and independently lead client calls to assist with up-selling

Create and maintain short and long-term Account Plans for each designated account

Monitor campaign pacing and performance and have on-going discussions with internal teams and clients; proactively address any issues and provide multiple solutions and optimization strategies for under-performing areas

Create mid-campaign and end of campaign reports, highlighting CF's effectiveness and conducting quarterly business reviews (QBR) for key clients

Update Salesforce for proper campaign information and revenue tracking

Reconcile monthly billing with Finance, ensuring accuracy & timely completion

Work closely with Product to improve and enhance our products and ViewIQ platform

Stay up with current events and industry changes, and share suggestions to update our Inclusion List approach and methodology as needed

Assist in special projects as needed

Qualification

YouTube buying experienceClient-facing experienceCampaign performance analysisGoogle Ads proficiencyDV360 proficiencyAdvanced Excel skillsCommunication skillsOrganizational skillsTeam collaborationProblem-solving skills