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BetterHelp · 9 hours ago

Senior Director of Paid Social Growth

Mountain View, CA

Full-time

Hybrid

Director/Executive

$215K/yr - $255K/yr

10+ years exp

BetterHelp is the world’s largest online therapy service, dedicated to making mental health care accessible. The Senior Director of Paid Social Growth will manage a significant global paid social budget and drive growth strategies while collaborating with various teams to enhance performance and brand impact.

Health CareHealth DiagnosticsInternetMental HealthTherapeuticsWellness

Responsibilities

Own end-to-end paid social growth strategy and execution across global markets

Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift

Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy

Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance

Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks

Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation

Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences

Translate insights into actionable creative direction that elevates both performance and brand

Architect our paid social experimentation engine, including audience, creative, and format testing frameworks

Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies

Establish learning agendas that scale institutional knowledge across markets and teams

Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics

Lead, mentor, and grow a high-performing team of paid social experts

Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting

Collaborate with regional teams to localize strategies while maintaining global consistency

Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities

Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows

Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits

Provide transparent, data-backed investment recommendations across planning cycles

Qualification

Paid social strategyPerformance marketingBudget managementTeam leadershipMarketing analyticsIncrementality testingAttribution methodologiesCreative strategyPassion for mental healthDTC experienceCollaboration skills