Re-Bath, LLC · 1 month ago
Media Account Manager
Re-Bath Corporate is seeking an experienced Media Account Manager to join their dynamic marketing team. The ideal candidate will develop and execute media strategies for franchisees, ensuring successful campaign execution and providing exceptional customer service.
Home DecorHome Improvement
Responsibilities
Develop and execute comprehensive lead generating media strategies aligned with franchisees' marketing goals and objectives across the entire media ecosystem: programmatic, SEM, paid social, OTT/CTV, etc
Manage the onboarding process for new franchisees, providing necessary training and support for successful marketing plan execution
Serve as the primary point of contact for a collection of our franchisees, proactively leading media conversations, plans and performance
Generate and present monthly performance reports, identifying optimization opportunities and actionable insights
Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with franchisee objectives
Monitor industry trends and emerging technologies to maintain innovative and cutting-edge marketing approaches
Qualification
Required
Bachelor's degree in Marketing, Advertising, or a related field
Minimum of 5 years of experience in media strategy and planning, with a focus on both digital and traditional media channels
Agency and/or previous franchise marketing experience required
Strong data analysis skills with the ability to derive actionable insights from campaign performance data
Excellent media customer service skills and ability to build strong relationships with franchisees
Proven ability to clearly communicate and present strategies, performance, and optimizations to stakeholders at all levels
Proficiency in digital marketing platforms, including Google Ads and Google Analytics, GTM, Meta Business Manager, programmatic, and others
Experience with traditional media channels such as television and radio
Strong project management skills and ability to handle multiple priorities effectively
Benefits
Opportunity for performance-based bonuses
Collaborative work environment with a focus on innovation and growth
Chance to work with a leading brand in the home improvement industry