Wild Fork · 3 weeks ago
CUSTOMER LIFECYCLE SR MANAGER
Miami, Florida
Full-time
Onsite
Senior Level
7+ years expWild Fork is a rapidly growing direct-to-consumer omnichannel brand focused on providing high-quality meat and seafood. They are seeking a Customer Lifecycle Sr Manager to drive growth through customer acquisition strategies and work cross-functionally to enhance customer engagement and retention.
Retail
Responsibilities
Develop and own the customer lifecycle strategy from acquisition through retention and advocacy
Create data-driven customer segmentation and personas to inform targeting and personalization
Lead the strategy and execution with the focus on acquisition stage of the customer lifecycle, ensuring integration with retention and win-back initiatives
Define the customer acquisition roadmap - from awareness and conversion to onboarding and early engagement
Lead the development of personalized customer journeys leveraging first-party data, behavioral analysis, and predictive models
Oversee customer lifecycle journey across paid, owned, and earned channels (digital, retail, partnerships, referrals, influencers, etc.)
Partner with Brand, Paid Media, CRM, Membership, and Field Marketing to align campaigns and messaging across channels
Continuously test creative, targeting, and offers to maximize customer growth and reduce friction in onboarding
Own customer KPIs including customer growth, CAC, conversion rate, and first purchase gross profit
Partner with Analytics and finance teams to build dashboards and define benchmarks for customer growth / acquisition by channel, store and region
Leverage segmentation, LTV modeling, and MMM learnings to inform strategy and investment allocation
Champion a customer-first mindset across the organization, driving alignment on acquisition priorities and success metrics
Qualification
Required
Bachelor's degree in Communications, retail marketing or a related field
7–10 years of experience in customer lifecycle, personalization, or acquisition strategy — Strong understanding of retail environments
Proven track record of driving growth through personalized experience and omni-channel customer strategies
Strong analytical and the ability to translate data into actionable insights and strategic recommendations; familiarity with digital marketing (GA4, Google ads etc), customer data platforms (Snowflake), CRM (Emarsys), and AI-driven personalization tools
Deep understanding of customer journey design, segmentation, and funnel optimization
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Familiarity with Excel and PowerPoint applications
Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area
Preferred
Master's degree preferred
Company
Wild Fork
Our purpose: Nourishing a Better Life. Our vision is clear: To be the first option in Meat & Seafood close to you.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Olga Gonzalez, MBA
CEO and President WildFork USA
Edward Deutscher
Global Head of Innovation Technology / CTO
Company data provided by crunchbase