Food Bank for the Heartland · 1 month ago
Annual Giving Direct Marketing Gift Officer
Omaha, NE
Full-time
Onsite
Mid Level
3+ years expFood Bank for the Heartland is dedicated to combating hunger and providing resources to communities since 1981. The Annual Giving Direct Marketing Gift Officer will manage a strategic annual giving program, focusing on direct and digital marketing efforts to cultivate and engage donors effectively.
CharityNon ProfitSocial
Responsibilities
Build and implement strategic and tactical plans for achieving annual giving goals and metrics
Develop and maintain understanding of best practices and industry trends around direct marketing practices
Serve as liaison to direct marketing vendors and other contractors to create and implement full year direct marketing strategies and plans to ensure execution of fundraising appeals and achieving fundraising targets
Manage relationship with direct marketing vendors providing the day-to-day coordination and approval between vendors and External Affairs
Develop annual giving budget and manage expenses within approved budget for direct marketing efforts
Manage internal and third-party peer-to-peer virtual events by working with event organizers, assessing needs, and coordinating appropriate technical support
Produce online donation forms, peer-to-peer virtual campaigns, matching gifts campaigns, and appropriate processes within each to include fund restrictions, direct and digital marketing specific prospect list builds
Manage sustainer monthly gift campaigns to include communication, cultivation, solicitation, and stewardship activities for monthly donors
Collect, analyze, and report on data to inform annual giving strategies and evaluate their impact and success. Manage dashboards concerning annual giving and virtual campaigns
Support stewardship and donor relations activities including the use of platforms supporting broadcast email, video capabilities and drip marketing campaigns
Participate in Prospect Management initiatives to deepen individual portfolios and build an overall donor pipeline by identifying prospects for monthly giving and prospects that are ready to be in the research phase for capacity growth
Capture new information for entry into our donor data base regarding Monthly donor’s interests, relationships, life events and information about capacity for philanthropic giving
Collaborate with Data Base Manager and CRM provider on best practices and implementing innovative tools concerning the annual giving program
Collaborate on, support, and attend Food Bank special events, like Celebrity Chef. Represent the Food Bank at various speaking engagements and check presentations
Qualification
Required
Bachelor's degree required
3 years previous annual giving and non-profit experience required
Knowledge and Experience in Annual Giving Fundraising
Demonstrate experience in direct marketing and prospect segmentation
Demonstrated experience with planning and project management in fundraising environment
Experience working with vendors
Understanding of and comfort with data bases
High level of attention to detail and accuracy
Strong oral and written communication skills
Ability to represent FBH with professionalism and customer service skills when interacting with donors, stakeholders, and vendors
Proficient at task management and oversight, including the ability to prioritize and manage multiple tasks, be flexible, and meet deadlines
Ability to troubleshoot complex issues and problem solve
Works well and effectively with others on collaborative projects
Ability to work independently
Familiarity with statistics and reporting
Curiosity and research skills
Must be able to always maintain confidentiality
Strong proficiency in Microsoft Office is required with exceptional skills using Excel
Preferred
Three years' experience in working with data bases preferred
Lived experience with the impacts of systemic racism or marginalization is a plus
Benefits
Medical
Retirement
Supplemental
Leave benefits
Employee Assistance Program
Company
Food Bank for the Heartland
Food Bank for the Heartland works with individuals & food manufacturers to distribute food to pantries, schools & emergency shelters.
Founded in 1981Omaha, Nebraska, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Spencer Cohorst
Manager of Community and Partner Supports
Recent News
Corridor Business Journal
2025-10-31
Corridor Business Journal
2025-10-01
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