Fora Travel · 2 weeks ago
Senior Data Analyst, Marketing
Fora is a modern travel agency redefining the role of travel advisors. The Senior Data Analyst will focus on Go-To-Market strategies, collaborating with the Growth team to enhance sales and marketing analytics and drive data-driven business decisions.
TourismTravelTravel Agency
Responsibilities
Improve our sales & marketing measurement and optimization programs (e.g. incrementality tests, a/b tests, attribution and potentially media mix modeling)
Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements, particularly around our go-to-market motion
Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights
Design and maintain scalable data models, decision tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics
Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it
Promote a culture of data excellence through mentorship, documentation, and training
Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices
Qualification
Required
5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment
Demonstrated experience in GTM, sales, revops and/or growth analytics
Proficiency in SQL is essential
Strong communication and storytelling skills
Deeply curious with a drive to learn
Pragmatic. Looking for real world business impact, not a science project
A collaborative and empathetic mindset with experience supporting and leveling up your peers
Preferred
Familiarity with both digital and offline marketing, a plus
Knowledge of Python or R, a plus
Hands-on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Omni, Hex, or equivalents) and data modeling best practices
Benefits
Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
Company
Fora Travel
Fora is the modern travel agency.
Funding
Current Stage
Growth StageTotal Funding
$78.5MKey Investors
Insight PartnersForerunner
2025-01-01Series C· $40M
2023-01-01Series B· $20M
2022-08-11Series A· $13.5M
Recent News
2025-10-13
Company data provided by crunchbase