Tractor Supply Company · 3 weeks ago
Sr. Mgr, Digital Mktg
Brentwood, TN
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expTractor Supply Company is seeking a Senior Manager of Digital Marketing to lead their in-house Search Engine Marketing team. This role is responsible for developing SEM strategies to drive traffic and improve conversion rates, managing a significant media budget, and collaborating with various teams to optimize marketing performance.
AgricultureRetailShopping
Responsibilities
Lead the development and execution of SEM, including measurement, reporting and optimization
Understands the retail sector and how to prioritize investments across different channels segments of the business seasonally to maximize revenue while yielding Revenue and ROAS. Understands the 'art and the science' behind moving dollars to maximize revenue and meet quarterly forecast expectations
Owns and manages ~$25MM in media budget. Responsible for ensuring campaigns are on time and on budget. Accurately forecasts monthly spend and ensures billing is accurate
Coordination between SEO and Paid search to harmonize spend to align to growth plans
Collaborate with broader marketing team to synergize performance channels spends to complement timing of strategic campaigns
Partner closely with omni channel on affiliate program to engage with key publishers to traffic and conversions TractorSupply.com while maintaining an efficient commission structure
Explore emerging technologies and channels to continuously optimize performance metrics based on company goals
Be the subject matter expert of SEM and paid shopping media best practices, championing SEM and being a thought leader to brand teams
Own marketing product feed platform relationship with the vendor and work directly with IT on enhancements or corrections as need by the business
Stay up-to-date with new search trends, including social media search and share throughout the team
Works collaboratively and cross-functionally especially across marketing, merchandising, IT/Omni, finance and with other business units
Manage and develop the SEM team, sharing knowledge, coordinating training sessions, and refining skills sets
Qualification
Required
10+ years of digital marketing or business-related work experience
5+ years of leadership experience in building and leading search engine marketing strategy and performance media strategy
Bachelor's degree from an accredited college or university in business, communications, marketing or related field or equivalent preferred
Preferred
Must have deep understanding and hands-on experience with SEM and the Google & Bing ecosystems
Proven experience leading search strategy
5 years' experience managing large Paid Media/SEM Budgets
5 years' experience with Google Ads, Google Analytics and Adobe analytics
2 years' experience with product feed platforms
5 years' experience using paid search, preferably within a brick & mortar/Omnichannel retailer
Experience with seasonal products a plus
Ability to work actively with a team and cross-functionally to solve issues and/or create opportunities
Team player with a collaborative approach who shares success
Benefits
Medical, dental, and vision coverage
Company-paid life and disability insurance
Paid parental leave
Tuition reimbursement
Family planning resources such as adoption and surrogacy assistance
Company
Tractor Supply Company
Tractor Supply Company is the operator of rural lifestyle retail stores.
10001+ employees
H1B Sponsorship
Tractor Supply Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (49)
2023 (46)
2022 (58)
2021 (41)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-02-18IPO
Leadership Team
Hal Lawton
President & CEO
Rob Mills
SVP & CIO
Recent News
Company data provided by crunchbase