Life360 · 4 hours ago
Senior Lifecycle Strategy Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $204K/yr
8+ years expLife360 is a company dedicated to keeping people close to their loved ones through innovative mobile applications and tracking devices. The Senior Lifecycle Strategy Manager will architect member journeys, define global strategies for customer engagement, and drive measurable outcomes through lifecycle marketing initiatives.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Define customer needs, map journey logic, and set experimentation hypotheses for all new and evergreen lifecycle programs
Architect complete lifecycle journeys across device-first and app-first experiences for our global audience (onboarding, engagement, monetization, retention, winback)
Contribute to building global master blueprints and reusable, modular content templates for adoption across markets
Identify behavioral triggers, inflection points, and moments that matter in the member experience
Partner with Growth Data Scientists and Analysts to design rigorous test methodologies with clear hypotheses and success metrics
Translate causal analysis results (LTV impact, incrementality) into new global "recipes" that can be scaled
Own an aggressive testing roadmap (10+ experiments per quarter) focused on learning and optimization
Interpret results through the lens of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers
Collaborate with Orchestration Managers, System Specialists, and MarTech Analysts to optimize automation systems
Ensure data quality, improve agentic decisioning logic, and refine behavioral trigger accuracy
Design cross-channel orchestration across email, push, in-app, SMS, and web, ensuring cohesive, non-duplicative messaging
Contribute to defining requirements for MarTech/CDP stack evolution
Own the canonical audience taxonomy and segmentation frameworks
Enforce technical governance to ensure global scalability and data integrity
Independently analyze member behavior using analytics platforms (Amplitude, Tableau, Looker) to identify opportunities and diagnose problems
Synthesize quantitative data, qualitative feedback, and behavioral signals into actionable insights
Design audience segmentation strategies that balance scale with relevance
Partner with Data Science to define and operationalize propensity models for targeting, suppression, and decisioning
Partner with Product, Data Science, Analytics, and Engineering to shape member experiences
Work with Marketing Ops to translate strategic blueprints into executable automation workflows
Collaborate with Product Marketing and Experience Design on lifecycle architecture and messaging frameworks
Influence product roadmaps based on lifecycle insights and member needs
Drive measurable impact on key metrics: retention, LTV, conversion, engagement
Connect journey design directly to business goals through rigorous measurement of incrementality and causal impact
Report on performance, diagnose underperformance, and iterate quickly
Qualification
Required
8+ years in lifecycle marketing, growth marketing, CRM, or related fields with a focus on strategy and orchestration (not solely execution)
Proven track record designing and scaling automated lifecycle journeys in consumer subscription or membership businesses; bonus points for e-commerce experience
Deep understanding of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud) and how to architect logic within them
Proven experience in journey mapping
Demonstrated success in being a part of a transformation or evolution from manual to automated program
Strong portfolio of measurable business outcomes driven by lifecycle strategy
Advanced understanding of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers
Rigorous experimentation mindset with experience in causal inference, incrementality testing, and statistical significance
Fluent in analytics tools (Amplitude, Tableau, Looker) – you pull your own data and don't wait for others
Can diagnose why metrics moved, isolating variables, accounting for seasonality, distinguishing correlation from causation
Translate complex data into clear, compelling strategic narratives that drive action
Think in systems and logic trees – you design 'if/then' programmatic decision flows that scale
Understand behavioral triggers, timing, and context in determining next best actions
Design segmentation and personalization frameworks that enable autonomous decisioning
Cross-channel orchestration mindset, designing experiences that span multiple surfaces seamlessly
Balance nurture (relationship-building) with conversion (driving action)
Pioneer innovative lifecycle strategies that push the boundaries of personalization and automation
Demonstrate deep expertise in orchestration, propensity modeling, and AI-driven decisioning
Contribute to business strategy with a customer-centric lens, connecting lifecycle work to company-wide objectives
Ruthless prioritization skills – you know what matters vs. what's just interesting
Excellent communicator who can influence without authority
Comfortable having peer-level conversations with Data Science, Product, Engineering, and MarTech teams
Can translate technical complexity into clear strategic narratives for leadership
Teach and elevate others: you raise the bar for lifecycle thinking across the organization
Preferred
Experience or passion for AI/ML-lead journey orchestration and delivery
Experience with transformations such as digital or AI transformation
Experience with propensity modeling, predictive audiences, or AI-driven personalization
Experience with Braze
Familiarity with SQL or Python for data exploration
Background in consumer tech, subscription services, or family-focused products
Experience in pod or squad-based cross-functional teams
Exposure to MarTech stack evolution and CDP architecture
Benefits
A wide range of medical, dental, vision, financial, and other benefits
Equity
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementDCM Ventures
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
MarketScreener
2026-01-06
2026-01-06
2026-01-05
Company data provided by crunchbase