Digitas North America · 2 weeks ago
Senior Analyst, Commerce Media
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$66K/yr - $91K/yr
2+ years expDigitas North America is a Networked Experience Agency that creates magnetic experiences for brands. They are seeking a Senior Analyst to manage digital media campaigns, drive performance for major brands, and provide guidance to Analysts while ensuring campaign success through optimization and client engagement.
Marketing & Advertising
Responsibilities
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
Assisting in the development of program strategies and analyses for clients (e.g., audience targeting, budget breakouts, flighting and tactical choices) and overseeing the translation of these strategies into final media recommendations
In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
Providing creative solutions to client challenges
Oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal team
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Support Manager in monthly, QBR, MMM reporting deliverables
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through
Qualification
Required
2 to 4 years of digital media experience, 1+ years of SEM/RMN/Shopper Marketing experience
Hands on keyboard experience building and launching search campaigns as self-service on AMZ or WMC
Strong familiarity with the digital environment and a clear understanding of media planning and buying process
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel)
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others
Willingness to travel as needed - you're open to new places, new faces and new ideas
Preferred
Walmart, Amazon, Sam's Club search experience preferred
CPG experience a plus
Enterprise level client work a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
Company data provided by crunchbase