Advantage Home Care · 1 month ago
Direct to Consumer - Marketing Specialist
Columbia, MO
Full-time
Hybrid
New Grad, Entry Level
$17/hr - $18/hrAdvantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently. The Direct-to-Consumer Marketing Specialist is responsible for acquiring new clients and caregivers through direct engagement, building trust, and increasing brand visibility within the community.
Hospital & Health Care
Responsibilities
Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities
Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients
Educate families on care options, provide marketing materials, and guide them toward enrollment
Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates
Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding
Address misconceptions, overcome objections, and personalize outreach using regional knowledge
Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing
Dedicate 75% of work time to forward-facing, growth-focused activities
Other duties as assigned and deemed appropriate by management
Qualification
Required
75% in the Field: Actively engaging with prospects and community partners most of the week
Strong Community Presence: Building trust through consistent, weekly visits in assigned regions
Lead Conversion: Generating referrals and turning them into active clients and caregivers
Organized Follow-Up: Tracking outreach and staying on top of every lead
Team Collaboration: Partnering smoothly with intake and recruitment for follow-through
Preferred
Experience in sales, marketing, or community outreach
Strong communication, and interpersonal skills
Self-motivated, goal-driven, and comfortable working independently in the field
Organized with experience using CRM tools and managing follow-up preferred
Knowledge of local community dynamics and grassroots marketing tactics
Benefits
Earned Time Off
Medical Benefits, Dental, Life Insurance
Weekly paychecks
Competitive Pay
Fun, Lively, and Family work environment
Performance Bonuses
Room for advancement
Company
Advantage Home Care
Advantage Home Care is a Medicare Certified Home Care Company serving Hillsborough, Pinellas and Pasco Counties.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase