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Tatari · 19 hours ago

Media Manager

New York, NY

Full-time

Onsite

Mid Level

$70K/yr - $90K/yr

3+ years exp

Tatari is on a mission to revolutionize TV advertising, working with disruptor brands to optimize their campaigns. The Media Manager will plan and purchase TV and streaming inventory while using data to optimize campaigns and collaborate with clients to achieve their advertising goals.

AdvertisingAnalyticsInternetMedia and EntertainmentSoftwareTV

Growth Opportunities

Responsibilities

Plan and purchase all types of TV and Streaming inventory: national, broadcast, cable, local, CTV, streaming (Direct IO and Targeted), video, sports, premium opportunities (i.e. Upfront, Sponsorships), etc

Use data to optimize campaigns and monitor networks/publishers for inventory clearance, viewership, competitive, audience changes, etc

Assess campaign performance in real-time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules

Evaluate every single media purchase through a data and analytics lens and negotiate pricing and plans where applicable

Work closely with client strategy team to help clients scale and grow their business effectively, and equip clients to understand full funnel media implications

Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc

Participate, actively engage, and be able to answer complex media questions in client meetings

Work alongside Product, Engineering, Data Science to assist in helping develop and upgrade our convergent TV ad platform

Qualification

TV buyingPlanningMedia optimizationMarketing strategyProgrammatic tradingAnalytical skillsCommunication skillsDetail-orientedOrganizational skills

Required

3-5 years of experience with TV buying and planning; bonus for platform/programmatic trading

Understand TV and Streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans

Experience in optimizing media buys based on performance outcomes and KPIs

Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture

Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders

You appreciate tech, product, engineering, data and analytics, and comfortable and quick at learning software and systems (i.e. Tatari's proprietary buying platform)

Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets

Detail-oriented, organized and able to manage processes and simultaneous workflows— ability to multi-task