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Dr. Squatch · 2 days ago

Creative Strategy Manager

Marina del Rey, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

4+ years exp

Dr. Squatch is a company focused on men's personal care products, recognized for its innovative and high-performance offerings. The Creative Strategy Manager will expand the performance creative team's efforts across new regions and media channels, while mentoring the team and developing effective ad creatives.

Consumer GoodsManufacturingMen'sPersonal Care and Hygiene

Responsibilities

Write / generate around 8-12 creative concepts per week – scripted specifically for target regions, platforms, or audiences

Own strategic areas by channel or region

Mentor and coach team in best performance practices – including junior creatives, editors, and producers

Source and adapt trends and conduct research on best practices for areas of expansion

Prepare research and present to team leadership or broader marketing team

Work independently to understand what works in the target areas, and proactively develop a plan to discover and optimize performance

Take input from multiple stakeholders to set goals and fulfill needs for areas of growth

Communicate with creative individuals and collaborate to produce excellent ad creatives

Qualification

Paid creative strategyDirect to Consumer experiencePerformance marketing knowledgeDirect-response writingCreative ideationResearch skillsTeam leadershipMentoring skillsCollaborationAdaptability

Required

4-7 years of experience at a direct to consumer brand or performance agency

Excellent direct-response writing skills – can write for personas, inhabit brand voice, or adapt voices of competitors to drive sales for the company

Desire for excellence – hunger to win and make a great creative ad product. Ability to pivot if things are not working

Energetic, witty, and a good sense of humor – these are in line with our brand

Gets things done without perfect resources, is innovative, and works with a sense of urgency

Proactively help others, stays positive

A desire to grow beyond your role – and act as an overall leader for the team

Thoroughly versed in paid creative strategy in a Direct To Consumer environment (either experience working at a DTC brand OR performance marketing agency)

Strong knowledge of performance creative practices and a track record of making winning ads with consistency and urgency