Zenith · 2 weeks ago
Planner, Strategy & Investment
New York, NY
Full-time
Onsite
Entry Level
$64K/yr - $77K/yr
1+ years expZenith is a full-service media agency part of Publicis Media, focused on driving measurable business outcomes. The Planner, Strategy and Digital Investment will support media planning and strategy functions, assisting in the development and execution of media plans for clients.
AdvertisingMarketing
Responsibilities
Responsible for contributing to the development and execution of strategic approach and tactical plans across a luxury fashion client
Use appropriate strategy tools to analyze, understand, and report on the fluctuating media landscape
Create and review plans based on a brief and ensure planned metrics are accurate
Assist in development of digital RFPs and brief vendors
Review and verify media buys to ensure proper execution
Collaborate with internal and external parties to ensure all media and creative campaign elements are delivered by the designated deadlines and running as planned
Manage ongoing management of media campaigns including analyzing, negotiating, and recommending plan optimizations
Present media plans and provide plan maintenance including objectives/strategies and updates
Create and send insertion orders in Prisma and traffic tags
Manage weekly pacing reports and other analytics/reporting workstreams
Own weekly pacing document and present to clients during status
Maintain stewardship of competitive analysis and other strategic work to interpret data and draw conclusions
Support in preparing and updating final media plan details, media flowcharts (digital, print, OOH) and budget trackers
Collaborate and support internal teams across OOH and Social
Attend industry rep meetings and provide written POVs to senior team members
Contribute to billing reconciliation process and resolving invoice discrepancies with partners
Qualification
Required
1+ years of experience in media planning/strategy and buying
Experience using Prisma to set up digital video and display campaigns, send IOs, and traffic tags
Experience communicating with media partners
Experience with media plans, traffic sheets, and campaign reporting
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Be a resource to others in the resolution of complex problems/issues
Preferred
Agency experience highly preferred
Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
H1B Sponsorship
Zenith has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (17)
2022 (19)
2021 (31)
2020 (55)
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
Company data provided by crunchbase