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The Scion Group · 2 days ago

Regional Marketing Associate - Student Housing Exp Required

Chicago, IL

Full-time

Hybrid

Mid Level

$55K/yr - $65K/yr

3+ years exp

The Scion Group is a leader in student living, and they are seeking a Regional Marketing Associate to drive traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives to enhance brand presence and support leasing performance within a designated region.

Real Estate

No H1B

Responsibilities

Develop and execute comprehensive annual marketing plans that integrate both digital and traditional marketing efforts to drive leads and leasing performance

Align all marketing campaigns with business goals, sales messaging, and rate strategies to ensure consistent positioning across platforms

Oversee both organic and paid lead generation channels, ensuring marketing spend is optimized, and performance is tracked effectively

Support campaign planning, execution, and optimization across digital and on-site initiatives

Manage and grow Scion’s organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok)

Create, schedule, and post engaging content aligned with Scion’s brand voice and marketing goals to the Scion Social

Assist in developing SEO-friendly website content, and marketing copy to improve search rankings and drive organic traffic

Collaborate with digital agency on paid media, SEO, and analytics to ensure campaigns are fully integrated

Track and analyze digital campaign metrics, providing insights and data-driven recommendations for optimization

Develop and implement grassroots marketing strategies, including housing fairs, on-campus activations, local partnerships, and event sponsorships

Build relationships with local businesses, student organizations, and campus influencers to expand brand reach

Provide on-site marketing support during key leasing periods, including new prospects event execution, promotional activities, and community engagement

Ensure all traditional marketing efforts align with digital campaigns for a unified brand presence

Partner with sales and community teams to align marketing strategies with leasing goals and audience insights

Conduct regular check-ins with site teams to assess campaign effectiveness, share best practices, and identify opportunities for improvement

Work cross-functionally with creative and operations teams to ensure all marketing deliverables meet deadlines and standards

Manage marketing administration tasks including creative requests, database updates, and campaign coordination

Track campaign performance through Click Up, Yield IQ, and other reporting tools

Continuously benchmark marketing performance and adjust strategies based on analytics and industry trend

Qualification

Digital marketing strategiesTraditional marketing strategiesMarketing analytics toolsContent developmentProject management skillsCommunication skillsCollaboration skills

Required

Demonstrated experience in both digital and traditional marketing strategies

Strong analytical and project management skills, with the ability to balance creativity and data-driven decision-making

Proficiency in marketing analytics tools, CRM platforms, and social media scheduling software (SOCi, Click Up), social media platforms, Excel, PowerPoint, and Word

Experience developing high-quality content for digital and print channels

Excellent written and verbal communication skills

Ability to travel up to 30% for on-site support, events, and regional visits