Sr Manager Digital Marketing jobs in United States
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Rightworks · 11 hours ago

Sr Manager Digital Marketing

positionNashua, NH
timeFull-time
remoteHybrid
senioritySenior Level
money$135K/yr - $165K/yr
date5+ years exp

Rightworks is an innovative company that provides intelligent cloud solutions tailored for accounting firms and professionals. They are seeking a results-driven Sr. Digital Marketing Manager to lead paid digital marketing initiatives, drive qualified leads, and shape their digital marketing strategy across various channels. This role involves collaboration with cross-functional teams to optimize campaign performance and enhance the company's digital presence.

AccountingB2BCloud ManagementCloud SecurityFinanceInformation ServicesInformation TechnologyInternetSoftware
badNo H1BnoteU.S. Citizen Onlynote

Responsibilities

Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
Generate performance reports and translate data insights into actionable campaign strategy recommendations
Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
Stay current with digital advertising trends and continuously test new channels to drive competitive advantage

Qualification

B2B digital marketingGoogle Marketing PlatformA/B testingExcel/Google SheetsSEO principlesAnalytical mindsetCommunicationCollaborative team playerAdaptable

Required

5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
Strong experience with A/B testing, landing page optimization, and conversion rate optimization
Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
Knowledge of SEO principles and integrated organic/paid strategies
Analytical mindset with strong problem-solving abilities
Results-oriented with a track record of exceeding performance targets
High levels of integrity, autonomy, and self-motivation
Excellent communication and presentation skills
Collaborative team player with cross-functional experience
Adaptable and comfortable working in a fast-paced, evolving environment

Benefits

Company-paid short and long-term disability insurance
Life insurance
Generous 401K match
Highly affordable medical, dental, vision coverage
Flexible PTO
Numerous paid holidays
Paid volunteer time off

Company

Rightworks

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Cloud services provider purpose-built for accounting firms and professionals
dateFounded in 2002
location
Hudson, New Hampshire, USA
people-size501-1000 employees
web-link
https://www.rightworks.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2016-09-26Acquired

Leadership Team

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Ian Williams
Chief Executive Officer
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J
Jenny Buchholz
Chief Financial Officer
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Recent News

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Company data provided by crunchbase