Baseplate · 1 month ago
GTM Lead
Baseplate is a company that helps GTM teams understand their business outcomes through AI-driven insights. They are seeking a GTM Lead to manage the go-to-market strategy, including messaging and demand generation, while collaborating with various teams to communicate the value of their products.
Artificial Intelligence (AI)Developer ToolsInformation Technology
Responsibilities
Own messaging, positioning, and GTM narrative for our AI products
Lead demand gen across content, website, email, and social
Create high-quality content that drives mindshare and qualified inbound
Partner with founders on product marketing for launches and sales enablement
Run customer interviews and synthesize insights into GTM strategy
Drive measurable growth in MQLs and SQLs
Qualification
Required
Have experience in product marketing, growth, or GTM roles
Can market technical and AI-driven SaaS products
Write clearly, move fast, and enjoy full ownership
Want equity and the ability to shape a category early
Benefits
Equity