Woliba · 3 weeks ago
Demand Generation Specialist (Growth & Inbound)
United States
Full-time
Remote
Mid Level
3+ years expWoliba is on a mission to automate employee engagement with a powerful platform and specialized landing pages. They are seeking a Demand Generation Specialist to drive growth through high-intent marketing strategies, managing Google Ads, SEO, and Conversion Rate Optimization to enhance user engagement and conversion rates.
Commercial Real Estate
Responsibilities
Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns
Manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords
Manage and iterate on our 50+ landing pages
Use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points
Build the "automated salesperson"—designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy."
Map the journey from an ad click to a product demo
Implement tools (like interactive product tours) to help the product sell itself
Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold
Qualification
Required
3-5 Years in B2B SaaS: You've done this before for a startup or a scaling software company
Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and 'Quality Score' optimization to keep costs low
SEO & Programmatic Content: Understanding of how to rank comparison pages and use 'Long-tail' keywords to capture niche HR pain points
Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences
Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)
The 'Swiss Army Knife': You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself
Budget-Conscious: You treat the marketing budget like your own money—finding the most efficient path to revenue
Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees
Company
Woliba
Woliba è il Business Park di Roma in zona EUR di proprietà di Fondo Laurus gestito da Dea Capital Real Estate SGR.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase