Formlabs · 2 weeks ago
Senior Growth Marketing Analyst
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$95K/yr - $155K/yr
8+ years expFormlabs is an innovative company at the forefront of the 3D printing industry, seeking a Senior Growth Marketing Analyst to own the customer lifecycle. The role focuses on developing strategies to enhance customer engagement, retention, and satisfaction by leveraging data and creative marketing tactics.
3D Printing3D TechnologyConsumer ElectronicsHardwareManufacturing
Responsibilities
Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels
Design programs for key stages of the customer journey
Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement
Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
Test and optimize campaigns through A/B testing, data analysis, and customer feedback
Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue
Qualification
Required
8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
Strong analytical or technical skills
Strong ability to interpret data and translate insights into actionable marketing strategies
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
A creative mindset with a passion for designing innovative customer campaigns
A deep understanding of customer needs and a passion for creating exceptional experiences
Strong bias for action and ability to execute quickly
Strong curiosity about our customer base, product, and technology
Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
Experience with AEO/SEO and technical optimization of website (including light web development)
Experience with CRO (Conversion rate optimization) in B2B setting
Benefits
Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
Company
Formlabs
Formlabs develops and manufactures 3D printers and software for the industrial sector.
501-1000 employees
H1B Sponsorship
Formlabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (15)
2023 (14)
2022 (14)
2021 (11)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$253.7MKey Investors
SoftBank Vision FundVintage Investment PartnersNew Enterprise Associates
2021-05-19Series E· $150M
2019-01-01Series Unknown
2018-08-01Series D· $15M
Leadership Team
Maxim Lobovsky
Co-founder and CEO
Daniel O'Shaughnessy
Chief Financial Officer
Recent News
2025-11-10
PCMag Australia
2025-10-28
Company data provided by crunchbase