Hootsuite · 2 weeks ago
Staff Data Analyst - Marketing & Revenue Analytics (GTM)
United States
Full-time
Remote
Senior Level, Lead/Staff
CAD$101K/yr - CAD$141K/yr
10+ years expHootsuite is a company focused on empowering organizations through social media management, and they are seeking a Staff Data Analyst - Marketing & Revenue Analytics. This role involves strategic partnership across the revenue organization, providing insights and optimizing processes to support business planning and decision-making.
AppsDigital MarketingSocial Media ManagementSocial Media Marketing
Responsibilities
Partner with business teams on continuous planning cycles (moving beyond just annual AOP). Provide the analytical foundations they need to make informed decisions
Collaborate with leadership to calculate the required inputs (MQLs, Opportunities, Demos) needed to hit revenue targets based on conversion rates
Analyze territory balance, account segmentation, and "whitespace" to enable leadership to position the Revenue Team (Sales, AMs, CSMs) for maximum success
Assess campaign performance and ROI (beyond vanity metrics), monitor sales funnel health/leakages, and track customer retention/health scores to shift from reactive "save plays" to proactive monitoring
Leverage tools like Gong to analyze engagement quality and competitor mentions, answering critical questions like: "Are we talking to the right people? Is the sentiment positive?"
Leverage Product Adoption Intelligence to identify "At-Risk" signals and partner with Finance to ensure data aligns for accurate reporting
Partner with the Senior Manager of Analytics to bring structure to the team's work. You will help manage backlogs and ensure visibility, ensuring we are building the right things at the right time
Partner with the teams on the creation and maintenance of data dictionaries and enablement documentation in Confluence. Partner with the dbt guild to drive best practices and optimize the data warehouse environment
Perform other related duties as assigned
Qualification
Required
10+ years in BI/Analytics with the Revenue Ecosystem Acumen to connect the dots between Marketing campaigns, Sales territories, and Customer Success portfolios
Advanced SQL (Redshift) and dbt skills paired with expert-level Tableau mastery
Deep familiarity with the full go-to-market landscape including Marketing (Marketo, GA4, Ad Tracking platforms, Content Creation Engines, Goal Cast), Sales & CS Platforms (CRM/Salesforce, Gainsight), and Revenue Intelligence (Gong)
An exceptional Storyteller and Diplomat who can present complex insights to diverse stakeholders
Experience with Jira to drive structure
Focused on tackling new challenges, solving problems, and moving the business forward
A growth mindset – you're here to learn, experiment, seek, apply, and provide feedback
A thoughtful, calm approach in the face of change and challenges
Build positive working relationships across the business
Trust in your team to ask difficult questions in order to get to the best end result
Listen actively and communicate ideas and information clearly, inclusively, and proactively
Look beyond your role and responsibilities to understand how your team's work drives broader organizational goals
Take pride in the work you're responsible for with a mindset of ultimate accountability and reliability for the outcomes
Step up to help your team grow and succeed, even when that means going beyond what might be expected
Company
Hootsuite
Hootsuite develops a platform for managing social media programs across multiple social networks.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$299.9MKey Investors
CIBCFidelityInsight Partners
2018-03-15Debt Financing· $50M
2014-09-25Series C· $60M
2013-08-01Series B· $165M
Leadership Team
Irina Novoselsky
Hootsuite CEO
Jessica Hartigan
Chief Revenue Officer (CRO)
Recent News
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