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MeUndies · 3 weeks ago

VP, Growth and Retention Marketing

Culver City, CA

Full-time

Hybrid

Director/Executive

$190K/yr - $225K/yr

10+ years exp

MeUndies is a Los Angeles-based underwear and loungewear company known for its innovative subscription model. They are seeking a VP of Growth & Retention to lead acquisition and retention strategies while working closely with the executive team to drive business growth.

E-CommerceFashionRetailSubscription Service

Responsibilities

Lead and scale paid acquisition across Meta, Google, TikTok, Affiliates, Partnerships, and emerging channels

Own CAC, CPA, LTV, and payback performance, balancing growth, efficiency, and long-term brand value

Partner closely with Finance and Analytics to forecast growth, model ROI, and drive disciplined investment decisions

Identify and scale new growth levers while reducing channel concentration risk

Own the end-to-end membership strategy, from acquisition and onboarding to engagement, retention, and reactivation

Lead lifecycle marketing across email, SMS, and on-site personalization to drive frequency, AOV, and LTV

Continuously optimize onboarding, welcome, post-purchase, replenishment, win-back, and churn-prevention drips

Design promotional strategies that maximize impact during high-intent periods while protecting long-term customer value and reducing promo fatigue

Build and evolve customer segmentation models using behavioral, transactional, and engagement data

Apply segmentation to acquisition, lifecycle messaging, offers, and onsite experiences

Own landing page optimization, CRO, and email/SMS capture across PDPs, PLPs, checkout, and campaign-specific pages

Partner with Product, Design, and Engineering to reduce friction and improve conversion across the funnel

Translate large, complex datasets into clear actions and decisions

Own experimentation frameworks including A/B testing, cohort analysis, attribution, and incrementality

Establish KPIs, dashboards, and reporting that align marketing performance with business outcomes, not vanity metrics

Partner closely with the Founder and executive team to translate vision into execution

Work seamlessly with Brand, Creative, Product, Merchandising, Analytics, and Finance to align growth strategy with storytelling, launches, and customer experience

Help coordinate integrated growth moments across acquisition, lifecycle, and onsite — without owning brand, PR, or experiential execution

Drive internal teams and external partners with clarity, urgency, and accountability

Lead and mentor Growth, Performance Marketing, and Lifecycle teams

Set a high bar for ownership, rigor, and hands-on execution

Build a culture of testing, learning, and continuous improvement

Create scalable growth systems, processes, and decision frameworks to support the company’s next stage of scale

Qualification

Growth marketingRetention strategiesData analysisLifecycle marketingCRO strategiesSegmentation modelsPerformance marketingTeam leadershipCollaborationCommunicationAdaptabilityProblem-solving