Colen Built Family of Companies · 2 weeks ago
Web Designer
OC - Ocala, FL 34481
Full-time
Onsite
Entry, Mid Level
2+ years expColen Built Family of Companies is looking for a Web Designer who is a creative professional responsible for designing and developing visually appealing and user-friendly websites. The role involves collaboration with various teams to meet client objectives and executing marketing campaigns that enhance brand engagement.
CommunitiesElder CareOutpatient CareReal Estate
Responsibilities
Knowledge of web performance optimization and SEO best practices
Strong front-end development skills, including advanced proficiency in HTML5, CSS3
Experience with integrating designs with CMS platforms; have the ability to develop custom themes, templates, and components
Understand and implement UX/UI and accessibility standards
Assists in creating and maintaining consistency in all web-based advertising campaigns, identities, and web processes
Assist in the development and execution of creative strategies that align with the marketing objectives and enhance brand awareness
Assists in maintaining, updating, and enhancing company websites
Proficiency in design software, including Adobe Creative Suite, with an emphasis on Dreamweaver, Photoshop, Illustrator, Figma, Sketch, and Canva
Strong understanding of WordPress with the ability to effectively utilize its features to create and manage websites
Gather information about the client's business, target audience, and industry trends to inform design decisions
Create graphics, icons, and other visual elements that enhance the website's appearance and user experience
Collaborate in creative sessions for project kick-offs
Maintains archives of all previous work
Generate innovative design ideas that align with the client's brand identity and messaging
Develop basic outlines and interactive models of the website's structure and layout
Takes photos/videos as needed of models, classes, employees, and residents for use on websites, brochures, and other collateral
Create eye-catching video content optimized for social media channels highlighting amenities, guest experiences, and event highlights
Ensure that websites are optimized for various screen sizes and devices, including desktops, tablets, and smartphones
Work closely with developers to implement design concepts and ensure seamless integration of design elements into the website's code
Regularly update and maintain websites to address issues, implement new features, and ensure ongoing performance
Keep informed about the latest web design trends, technologies, and best practices
Meets the expectations and requirements of internal and external customers
Establishes and maintains effective relationships and gains customers’ trust and respect
Develops positive working relationships with customers through responsiveness and delivery of accurate, timely, and effective services and acts with customers in mind
Exhibits effort and follow-through in resolving customer problems and needs promptly and keeps customers frequently abreast of development and status of the issue
Brings resolution to issues on a timely basis and within policies or established standards
Anticipates the needs of users and ensures these needs are taken into consideration when completing assignments
Uphold and evolve the company’s brand identity, ensuring all creative works reflect values, mission, and brand
Collaborate with the marketing team to conceptualize and execute creative campaigns that promote the company’s offerings, including special events and promotions
Design and produce high-quality visuals for digital and print advertising, ensuring all creative elements align with the marketing strategy and brand identity
Ensures that quality outcomes and timely work are delivery
Informs management of any changes, potential problems, or outstanding issues
Collaborates with team members within the department and companywide
Work closely with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with overall business objectives
Present creative concepts and strategies to senior management, incorporating feedback as needed
Report any incident or accident to the Manager/Director. Informs manager of any issues
Presents self professionally and displays discretion at all times
Performs all duties in adherence to OTOW standards
Strives to maintain a safe working environment through the prevention of accidents, the preservation of equipment, and the achievement of safe working practices
Maintains a positive and professional demeanor toward all residents, visitors, and co-workers
Performs other duties as assigned
Qualification
Required
Associate's Degree in Web, Marketing, Communications, or Graphic Design
2+ years of experience in web design and maintenance
2+ years of experience in a creative design or marketing role
Prior website development
Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator
Must be able to read, write, and understand English and have superior written, verbal, and interpersonal communication skills with a solid ability to write compelling and persuasive copy
Mac/PC proficiency is essential
Microsoft Office skills required, including Adobe Creative Suite and WordPress
Familiarity with Facebook, Twitter, and other relevant social media platforms
Ability to conceptualize verbal directions and ideas
Ability to troubleshoot and offer solutions to problems
Ability to respond well to constructive criticism
Excellent organizational and time management skills
Ability to multitask, meet deadlines, and prioritize duties in a fast-paced environment
Must possess a thorough understanding of interactive communications and delivery systems, processes, user interface design, and industry best practices
Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions
A solid working knowledge of design, brand development, interactive commerce, and creative process
Creative and innovative thinker
Strong interpersonal skills
Honesty and integrity
Self-starter
Inquisitive, detail-oriented
Team player
Continual learner, open to change
Commitment to diversity, equity, and inclusion
Preferred
Bachelor's Degree
Portfolio that fully illustrates talents, abilities, and work experiences
Experience in Apple iMovie or Adobe Premiere
Bilingual (Spanish)
Photography experience beneficial
Company
Colen Built Family of Companies
Colen Built Development is one of the oldest privately held construction and development companies in Florida, specializing in desirable Florida active adult retirement living.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Guy Woolbright
CFO
Recent News
Company data provided by crunchbase