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RELX · 2 months ago

Sr Manager Segment Strategy

Cambridge, MA

Full-time

Onsite

Senior Level

7+ years exp

Elsevier Limited Company is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes. The Sr Manager Segment Strategy will develop and implement audience segmentation and go-to-market strategies to drive growth, retention, and relevance in the Academic Leaders and Funders marketing team.

AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management

Responsibilities

Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization

Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments

Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution

Translate audience insights into strategic focus areas that inform campaign planning and resource allocation

Embed segmentation and prioritization models into annual planning and campaign development

Provide strategic input into briefs, messaging, and positioning decisions

Support regional localization and field marketing alignment

Monitor campaign performance by segment and recommend targeting refinements

Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance

Report on segment-level progress against pipeline and engagement goals

Contribute to team-wide GTM and persona frameworks

Enable broader marketing teams to adopt and apply segmentation in their daily work

Promote a customer-first, audience-led approach to planning across teams

Qualification

Strategic marketingCustomer segmentationGo-to-market planningB2B experienceMarket analysisCampaign targetingAnalytical skillsPlanning skillsInfluencing skillsCommunication skills

Required

7–10+ years in strategic marketing, customer segmentation, or go-to-market planning

Experience working in complex B2B environments such as publishing, SaaS, or education

Proven ability to lead the development of strategic frameworks and translate insights into action

Highly analytical, with strong skills in market and customer analysis

Strong planning and communication skills; able to influence and align across functions

Comfortable navigating ambiguity and making decisions based on incomplete information

Demonstrated ability to connect business goals to customer needs through marketing

Preferred

Familiarity with research institutions, academic stakeholders, or funding/government environments

Experience with persona development, campaign targeting, or key account analysis

Knowledge of field marketing and global-regional planning dynamics

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice