HLK · 1 month ago
Senior CX Strategist
United States
Full-time
Remote
Senior LevelHLK is seeking a Senior CX Strategist who will lead the strategic vision for campaign effectiveness and execution. The role involves developing integrated activation strategies, mentoring junior strategists, and utilizing data-driven insights to enhance client outcomes.
Marketing & Advertising
Responsibilities
Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs/goals
Mentor and guide junior CX Strategists and cross-functional teams, providing strategic oversight and fostering skill development to build agency-wide capabilities
Lead the development of comprehensive activation plans mapping the full campaign journey, integrating paid, earned, and owned touchpoints within client budgets to secure executive buy-in and alignment
Ensure activation plans are rigorous and actionable, serving as the definitive source for scoping, briefing, and resourcing across internal execution teams, while anticipating potential risks and opportunities
Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs
Proactively monitor market dynamics, performance indicators, and competitive landscapes to drive data-informed decisions on budget reallocation, strategic pivots, and optimization opportunities; lead implementation with SMEs and cross-agency partners
Coordinate changes expeditiously with appropriate teams to keep work evolving and performing
Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests and creating pro-formas and campaign projections
Responsible for campaign report development and client presentations of those reports
Champion innovation by identifying emerging trends, technologies, and partnerships to evolve campaign strategies and enhance client ROI
Feed learnings back to Planning as input into research and planning opportunities to evolve our positioning and brand direction
Architect annual marketing plans for key clients, synthesizing established objectives and strategies with forward-looking insights to drive long-term growth and adaptability
Partner strategically with Account Management to identify and pursue year-round opportunities from performance results or plan gaps, shaping enhancements that deliver superior customer outcomes and uncover new business avenues
Decision-making responsibility for final plan and optimizations
Qualification
Required
Expert in paid, owned, and earned best practices
Proven track record of leading high-impact campaigns
Deep passion for data-driven insights
Relentless curiosity to fuel innovation daily
Ability to manage complex portfolios of projects
Experience fostering collaboration in fast-paced, cross-functional teams
Experience mentoring junior strategists
Ability to serve as a trusted advisor to C-suite stakeholders both client-side and internally
Experience translating brand strategies into activation plans designed to achieve defined KPIs/goals
Experience providing strategic oversight and fostering skill development to build agency-wide capabilities
Ability to develop comprehensive activation plans mapping the full campaign journey
Experience integrating paid, earned, and owned touchpoints within client budgets
Ability to ensure activation plans are rigorous and actionable
Experience monitoring development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs
Ability to proactively monitor market dynamics, performance indicators, and competitive landscapes
Experience driving data-informed decisions on budget reallocation, strategic pivots, and optimization opportunities
Ability to coordinate changes expeditiously with appropriate teams
Experience working with data on performance trends and implications
Ability to provoke strategic questions for mining data, developing tests and creating pro-formas and campaign projections
Experience in campaign report development and client presentations of those reports
Ability to champion innovation by identifying emerging trends, technologies, and partnerships
Experience feeding learnings back to Planning as input into research and planning opportunities
Ability to architect annual marketing plans for key clients
Experience partnering strategically with Account Management to identify and pursue year-round opportunities
Decision-making responsibility for final plan and optimizations
Company
HLK
We build brands that refuse to sit still. Brands rooted in insights and strategy, powered by people, that are constantly in motion.
Founded in 1977
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Karlovic
Chief Executive Officer
Alison Berry
Partner, Chief Operating Officer
Company data provided by crunchbase