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G2 · 10 hours ago

Growth Lead, Advertising

United States

Full-time

Remote

Senior Level

5+ years exp

G2 is the world's largest and most trusted software marketplace, helping businesses make smarter software decisions. As the Growth Lead for Advertising, you will drive acquisition, activation, and retention strategies to enhance the company's advertising revenue, leveraging data and cross-functional partnerships.

B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware

Growth Opportunities

Responsibilities

Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)

Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention

Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable

Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges

Run, measure and optimize campaigns to improve conversion, activation and upsell performance

Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery

Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products

Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required

Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement

Measure full funnel performance and adjust execution to ensure the achievement of our company goals

Use data and learnings to inform strategic adjustments

Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness

Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives

Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots

Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

Qualification

Growth marketingGo-To-Market strategyData analysisCampaign optimizationCross-functional collaborationCustomer journey designEffective communication

Required

A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM

Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns

Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals

Expertise in global growth marketing and strategic go-to-market solutions across various customer segments