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Health Union · 3 hours ago

Senior Programmatic Account Director

Philadelphia, PA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$111K/yr - $120K/yr

2+ years exp

Health Union is a leading community-based activation and data platform in healthcare, dedicated to supporting individuals navigating complex health conditions. They are seeking a Senior Programmatic Account Director to drive new business development and support enterprise deals, leveraging knowledge of pharmaceutical marketing and programmatic advertising to build client relationships and achieve sales targets.

FitnessHealth CareWellness

No H1B

Responsibilities

Independent Account Ownership: Take the lead on prospecting, pitching, and closing opportunities within a defined set of accounts or agencies, managing the full sales cycle end-to-end

Strategic Sales Support: Work closely with the VP of Platform Partnerships who leads our Programmatic Sales Team to provide strategic, high-value support on large enterprise accounts, focusing on meeting preparation, proposal customization, and post-pitch follow-up

Opportunity Qualification: Conduct initial outreach and qualification of leads, leveraging industry data and market insights to ensure the sales pipeline remains focused on high-potential programmatic deals (e.g., CTV, ATV, Audio)

Proposal Creation: Own the creation of compelling introductory media proposals and pitch decks, clearly articulating our programmatic solutions and the benefits of our audience data to agency and client contacts

Competitor & Market Intelligence: Conduct ongoing analysis of the competitor landscape and ad tech trends, providing the Sales team with talking points, strategic positioning, and rationale for our solutions

Strategic Relationship Management: Cultivate and maintain strong relationships with contacts at independently managed accounts, ensuring they are consistently updated on our evolving programmatic offerings and audience solutions

Collaborating with Sales Support: Collaborate with the Client Success lead during the pre-sale to post-sale transition to ensure campaign specs and data requirements are met for a successful launch

Performance Insight Communication: Participate in Quarterly Business Reviews (QBRs) and client calls. Effectively synthesize and present key campaign insights to drive renewal confidence and identify upsell opportunities

Qualification

Programmatic advertisingSales developmentCRM softwareDigital media experienceData organizationRelationship managementPresentation skillsCommunication skills

Required

2-5 years of professional experience in a digital media, sales development, media planning, or account coordinator role, with exposure to programmatic advertising

Foundational knowledge of the programmatic ecosystem, including how Demand-Side Platforms (DSPs) and audience data work to achieve client KPIs

Proven track record of hitting sales targets, evidenced by proactive communication skills, resilience, and a competitive drive

Proficiency in utilizing CRM software (e.g., Salesforce) and excellent data organizational skills (Excel/Google Sheets)

Exceptional written, verbal, and presentation skills, with the ability to communicate commercial value to clients effectively

Bachelor's degree in Business, Marketing, or a related field