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Quad · 2 weeks ago

Associate Director, Media Planning

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$97K/yr - $125K/yr

7+ years exp

Quad is a full-service Media Agency of Record that specializes in omnichannel media and advanced analytics. The Associate Director, Media Planning is responsible for developing custom media strategies for clients, overseeing campaign creation, and leading a team to foster a collaborative culture while achieving client goals.

AdvertisingContentDigital MarketingManufacturingMarketingPrinting

Responsibilities

Work with Media Planning leadership to develop innovative and custom solutions in achieving client goals for prospective and current clients

Work in collaboration with strategy, comms planning and creative teams to define media strategies that are integrated across moments / tactics and align with client campaign objectives

Oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media

Leverage insights, learnings, and modeling to help determine the right channel mix and further bolster the data-informed portions of media plans

Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies

Drive media innovation, thought leadership, and best practice sharing throughout the department

Participate in developing / nurturing relationships with media partners and technology companies to enable first-mover access, most competitive rates, and development of innovative programs

Identify and lead prioritization of media projects to effectively manage workflow across assigned client portfolio

Establish and share media best practices and benchmarks across teams; highlight opportunities to test, learn and optimize/evolve based on knowledge of customer insights, competitive media initiatives, new channels, and/or offerings by channel

Assist or lead in the preparation and presentation of new business pitches as requested by supervisor

Represent the agency’s mission, capabilities and goals accurately to assigned clients, business development prospects and other potential industry allies (i.e. vendors, peers, etc.)

Review all marketing strategies/research for assigned clients as a “quality control” function

Understand each client’s market, their challenges / opportunities and their competition

Think strategically and tactically to meet client needs, to improve current services or to deliver new services

Maintain contact with key industry associations and organizations

Perform other responsibilities, as they are developed/defined

Qualification

Media PlanningDigital MarketingData AnalysisClient ManagementTeam LeadershipMedia Research ToolsProject ManagementCommunication SkillsCreative Problem SolvingPresentation Skills

Required

Bachelor's degree required

7+ years of media experience at both a tactical level (implementing) and strategic level (guiding and training); agency experience is a plus

3+ years in a management or supervisory role

Exceptionally strong verbal and written communication skills to effectively interact with clients, vendors and all levels of the internal organization

Ability to identify / recruit / retain top talent; experience positively managing personnel issues

Proven quantitative and analytic capabilities; expertise in translating data into insights

Proven ability to manage multiple, simultaneous short- and long-term projects

Track record of demonstrating strong judgment and prioritization capabilities

Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences

Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Media Radar, DoubleClick, YouGov

Experience building client decks and pitching current as well as potential up-sell opportunities

Expert understanding of media planning, distribution, and syndication of content

Collaborative approach and all-in attitude

Client facing track record

Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts

Strong interpersonal, partnership and influencing management skills

Self-motivated and creative strategic thinker who thrives in fast-paced environment

Extensive knowledge of the media industry, demonstrating depth in media strategy and performance-based marketing across all channels, media analytics / ROI, and planning and buying local and national media (digital and traditional)

Proven ability to develop and manage paid media plans that meet / exceed business objectives

Influential and persuasive communicator with strong interpersonal skills; exceptional ability to grow and foster internal / external relationships

Strong presentation / story-telling and impeccable written and verbal communication skills

Demonstrated ability to learn and understand each client's business; act as an extension of the client with working knowledge of issues that could influence media decisions

Display a natural curiosity as a 'student of the industry' with a desire to both learn and teach, while applying knowledge for the ongoing betterment of client media plans

Ability to lead and develop a high-performing team, with track record of employee growth and development

Passion for a purpose-driven, team oriented, client-first, cross-functional culture

Demonstrated problem-solver with the ability to provide creative solutions that result in positive outcomes

Ability to articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed

Expert synthesizer of detail and information for client, peer and management consumption

Exhibits sound business judgment to navigate through everyday client and team challenges, commanding both authority and respect