Cumberland Cape Atlantic YMCA · 1 month ago
Senior Director; Membership Sales & Healthy Living
YMCA Main Building - Vineland, NJ 08360
Full-time
Onsite
Lead/Staff, Director/Executive
$60K/yr - $72K/yr
5+ years expCumberland Cape Atlantic YMCA is seeking a Senior Director for Membership Sales & Healthy Living. This role is responsible for leading the Membership and Healthy Living Team, developing strategic marketing approaches, and managing daily operations to achieve membership and revenue goals.
Health Wellness & Fitness
Responsibilities
Oversees the Membership Department with an emphasis on the Sales process
Effectively plans, executes, and reports on strategies that support new member recruitment and ensures that sales, cancels, net, and membership revenue goals are met
Develops daily, weekly, and monthly plans that should detail specific actions towards membership recruitment, membership sales, and membership development strategies and objectives
Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Implements membership strategies that support retention of existing members, fosters a climate of innovation, and resolves problems to ensure member satisfaction
Oversees Group Exercise, Personal Training, Wellness Programs, and Wellness Centers daily operations
Audits programming on a frequent basis to ensure compliance, efficiency, and engagement. Makes changes as needed for the betterment of the Wellness Programing
Maintains own current certifications and stays up to date on industry trends
Covers front line shift in the department to ensure staffing coverage
Controls and tracks department budgets as related to this position. Makes budget recommendations to the VP of Finance & CEO
Actively participates in the hiring process, as well as training and developing staff and volunteers
Reviews and evaluates staff performance
Participates in the planning of the annual budget, manages and implements the approved budget for membership and healthy living, and takes appropriate action to correct variances
Hits target goals set for Membership and Personal Training
Develops plans and implements new procedures and methods, within Association guidelines, to achieve sales (both Membership & Personal Training) and strategic objectives
Supports the family center’s programs through relationship building, sales/marketing, public relations, and program registration
Assists the Healthy Living team in development of member-centered programs
Oversees the training and development of the Membership and Healthy Living staff to grow membership and healthy living revenue while creating a positive experience
Contributes ideas and executes an innovative and effective year-round Group Exercise program schedule
Actively participates in management team meetings and committees as assigned
Ensures all areas of the Wellness department are maintained to the CCA YMCA standards and addresses all safety concerns immediately with the appropriate person/department
Develops and maintains collaborative relationships with community organizations
Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in, and web registration
Responds to member and community inquiries and complaints in a timely manner
Ensures that all equipment in the Wellness Centers is in good working order and addresses all concerns with the appropriate parties immediately (i.e., vendor, facility maintenance)
Ensures that all preventive maintenance is being performed as needed by working with the appropriate parties (i.e., vendors, facility maintenance)
Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff
Coordinates with the business office as necessary on financial transactions
Covers shifts as needed in the department
Performs other related duties as assigned
Qualification
Required
Minimum of a bachelor's degree in marketing, business, or a health-related field
Minimum of 5 years' experience in sales
Minimum of 5 years' experience in leading and supervising a staff team
A demonstrated track record of generating leads and closing sales
Experience in group exercise with a Personal Training Certification through a nationally recognized and/or accredited organization (YMCA of the USA, ACE, NASM, ACSM, etc.)
Excellent written and verbal skills
Excellent customer service skills
Must have or obtain CPR/AED/First Aid certifications within 60 days of employment
Basic computer skills include, but not limited to, email, basic spreadsheets, and internet-based programs
Must have the availability to work flexible hours including evenings, weekends, and holidays
Ability to relate effectively to diverse groups of people from all social and economic segments of the community
Preferred
Bi-lingual preferred
Company
Cumberland Cape Atlantic YMCA
Cumberland Cape Atlantic YMCA is a health, wellness and fitness company based out of 1159 E LANDIS AVE, Vineland, New Jersey, United States.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase