AT&T · 2 weeks ago
Lead Content Writer
Bothell, WA
Full-time
Onsite
Senior Level
$106K/yr - $178K/yr
5+ years expAT&T is a company that empowers leaders to drive change in a fast evolving, connected world. The Lead Content Writer is responsible for developing compelling, data-driven content that engages readers and drives conversions across web and app platforms.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Write copy for landing pages, banners, and display ads and curate knowledge-base articles using SEO principles to improve website visibility and ranking
Follow copywriting best practices and understand audience behaviors and needs
Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition
Think innovatively and out-of-the-box while maintaining brand consistency; concept, pitch, and implement ideas
Update content to meet established tone, style, and business requirements
Work closely with brand and legal teams implementing feedback as needed
Grow and leverage a deep understanding of AT&T brand principles and guidelines
Review and approve writers’ work as needed to ensure quality and consistency across projects
Successfully prioritize and manage multiple projects concurrently
Support other writers and manager when they are out of the office
Qualification
Required
Bachelor's degree in English, marketing, communications, advertising, or similar
Five+ years' experience copywriting for digital marketing (web/app preferred)
Experience leading projects or people
Portfolio featuring digital marketing copy (customer journeys, landing pages, etc.)
Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding
Expertise in digital marketing fundamentals and industry standards, using data to drive content decisions
Adept at developing copy that harmonizes with design to deliver a cohesive message
Experience writing for brand-specific campaigns for B2B and B2C audiences
Excellent communicator who is solutions-oriented with strong diplomacy skills
Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities
Proficient in Chicago Manual of Style
Preferred
Experience with Workfront (or similar PMS) a plus
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
CTO
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
The Motley Fool
2026-01-09
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-09
2026-01-09
Company data provided by crunchbase