Human8 · 1 month ago
Brand Activation Manager
New York, NY
Full-time
Onsite
Mid Level
3+ years expHuman8 is a company focused on marketing and brand activation. As a Brand Activation Manager US, you will bridge global strategy and regional execution by translating campaigns into impactful local initiatives across the US.
ConsultingMarket Research
Responsibilities
Co-develop US marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction
Define campaign goals and identify relevant opportunities, channels and tactics for regional brand activation (e.g., networking, media relations)
Manage and track budgets effectively
Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters
Conduct regular check-ins with the US Managing Director
Identify the need for owned (digital or in-person) events and align with the US Managing Director
Collaborate with Marketing team members to launch events successfully
Coordinate invitation management with Marketing Consultants
Schedule and host technical and content dry runs to prepare presenters
Analyze performance of invitation and follow-up efforts
Spot opportunities for sponsorships, stage presentations and networking
Mobilize Marketing Consultants for submissions and support with writing and copy editing
Organize dry runs and design support post-acceptance, involving relevant subject experts
Provide guidelines to presenters and attendees before events
Gather feedback post-event to capture learnings and identify case study opportunities
Keep leaders informed of marketing plans and progress
Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing)
Draft and distribute press releases to local media agencies and track coverage
Plan and create social posts highlighting US marketing activities
Qualify and assign leads in HubSpot
Activate Marketing Consultants to follow up on qualified leads promptly
Generate leads through local initiatives (conferences, events, editorials, etc)
Ensure timely follow-up on incoming requests within 24h
Qualification
Required
Bachelor's degree or higher
Minimum 3 years of marketing experience with a diverse skill set
Strong relationship-building and problem-solving skills
Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution
Preferred
Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus
Company
Human8
Human8 is a human-centered consultancy that links companies with people and culture in order to effect good change.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tom De Ruyck
Chief Growth Officer & Partner
Recent News
2025-11-08
2024-01-31
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