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Republic Bank · 3 weeks ago

Web Marketing Manager

Louisville, KY

Full-time

Onsite

Senior Level

5+ years exp

Republic Bank is committed to the development and advancement of its associates, offering opportunities for career growth. The Web Marketing Manager will manage the bank's website and email marketing, optimizing these channels to engage and convert prospects and clients effectively.

BankingFinanceFinancial Services

No H1B

Responsibilities

Responsible for overseeing and managing the bank’s website including updates and ongoing improvements, maintenance, redesign, navigation structure etc

Lead and manage the homepage content calendar, including development of a robust homepage content strategy with input from leadership, as well as drafting copy, selecting imagery, and overall storytelling for the homepage

Using UX design principles and the appropriate design tools, create / design / improve site navigation and digital experience

Play a leading role in as-needed website redesign / refresh projects

Work with leadership to add relevant and engaging content to the website

Partner with relevant departments to ensure the website is up to date and provide clients with a seamless digital experience

Monitor SEO ranking and performance to increase and maintain the website's domain authority

Regularly audit and optimize site for AIO, AEO and GEO

Actively partner with Digital Experience team to optimize E2E client experience

Work with leadership to help execute effective email marketing strategies

Design, develop, and execute compelling, mobile-responsive, compliant, and accessible emails (applying fundamental UX design principles to email templates)

Analyze and regularly socialize website activity using web tracking tools such as Google Analytics to determine improvements that may be needed to increase site visitation and engagement

Track SEO performance using tools (i.e., Site Improve or SEMRush) and make necessary changes to site content, copy, meta data, HTML, and more to increase SEO and AIEO ranking

Manage the display for all in-bank display screens and bank marquee message boards

Develop promotional landing page content to support ongoing marketing campaigns

Complete quarterly audits of website content to ensure accurate and compliant client-facing service and products offerings

Continually seek & apply knowledge of email and website best practices and innovations for continuous improvement to digital experience

Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required

Model and foster behaviors that support the Bank’s values and corporate culture creating an atmosphere of trust, cooperation, accountability, and dedication to the organization

Willingly perform all other duties and projects as assigned

Qualification

Website marketing experienceUX design expertiseWordPress proficiencyContent creation skillsEmail marketing strategiesProject management skillsCommunication skillsTeam collaborationTime management

Required

Minimum 5 years previous website marketing experience in a corporate environment

Demonstrates in-depth knowledge and expertise across UX design, web creation, and email marketing

Demonstrates strong working knowledge of WordPress (and other website builders) and technical expertise in building websites

Experience and / or training in UX design, including a strong understanding of UX design principles and familiarity with design tools such as Figma, Adobe XD, Sketch, etc

Strong content creation and copywriting skills

Excellent project management, communication and multi-tasking skills

Excellent verbal and written communications skills for effective interactions with clients, associates, and executive leadership

Ability to communicate complex financial concepts in a clear, simple, and compelling way

Must be proactive & self-motivated and have a strong sense of ownership

Must be collaborative and work well in a team environment

Excellent project and time management skills

Requires a high energy level and strong sense of urgency