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OMG · 3 weeks ago

Senior Marketing Manager, Roofing Products Division

Agawam, MA

Full-time

Onsite

Senior Level

$100K/yr - $150K/yr

7+ years exp

OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. They are seeking a strategic and creative Senior Marketing Manager to lead brand development and oversee multi-channel marketing campaigns, collaborating cross-functionally to enhance their brand in a competitive market.

Enterprise SoftwareFinanceGovernmentInformation TechnologyNon Profit

Comp. & Benefits

Responsibilities

Promote Safety as the Number One priority of all OMG employees

Brand Strategy & Positioning

Define and evolve the brand's identity, voice, and positioning in alignment with goals

Conduct market research and competitive analysis to inform brand strategy

Develop brand architecture and guidelines to ensure consistency across channels

Campaign Development & Execution

Lead integrated marketing campaigns that reinforce brand values and drive engagement

Partner with Sales and Product Management to deliver cohesive messaging and visuals

Monitor campaign performance and optimize based on insights and KPIs

Cross-Functional Leadership

Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging

Serve as a brand ambassador internally, educating teams on brand standards and storytelling

Customer & Market Insights

Analyze customer behavior, feedback, and trends to refine brand strategy

Leverage data to identify opportunities for brand growth and differentiation

Vendor Management

Manage relationships with external agencies, designers, and consultants

Oversee creative briefs, timelines, and deliverables to ensure brand alignment

Industry Event Management

Plan, coordinate, and execute company participation in industry trade shows and conferences

Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals

Track ROI by analyzing leads, customer interactions, and post-event follow-up

Identify new trade show opportunities to expand brand visibility and market reach

Perform other tasks as assigned

Qualification

Brand strategyMulti-channel marketingB2B marketingCRM systemsMarketing automationAnalytics toolsLead generationMS Office SuiteCommunication skillsPresentation skillsCreative problem-solvingTeam leadership

Required

Bachelor's degree in marketing, communications, business, or related field; MBA a plus

7+ years of progressive marketing experience, including leadership in brand strategy and campaign management

Proven track record of executing multi-channel marketing campaigns that drive measurable growth

Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors

Excellent communication and presentation skills, with the ability to influence stakeholders at all levels

Experience managing budgets, vendors, and cross-functional teams

Proficiency in CRM systems, marketing automation, and analytics tools

Experience with lead generation and sales enablement strategies

Creative problem-solving and ability to balance strategic vision with hands-on execution

Demonstrated success in mentoring and developing high-performing contributors

Ability to act in a professional manner with employees and customers

Ability to demonstrate a positive attitude and good judgement

Strong presentation and delivery skills

Strong PC skills including experience with MS Office Suite

Preferred

Familiarity with the commercial roofing or building materials industry

Company

OMG

The Object Management Group® Standards Development Organization (OMG® SDO) is an international (25+ countries), membership-driven (220+ organizations) and not-for-profit consortium.

Founded in 1989

Needham, Massachusetts, USA

11-50 employees