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Blink - Employee Experience Platform · 2 months ago

SEO Manager

Boston, Massachusetts, United States

Full-time

Hybrid

Mid, Senior Level

Blink is an employee experience platform on a mission to revolutionize the employee experience for frontline and deskless workers. They are seeking an analytical and creative SEO Manager to take ownership of their organic search strategy, optimize visibility, and enhance brand presence across various platforms.

CollaborationEnterprise SoftwareMessagingMobileMobile Apps

Growth Opportunities

Responsibilities

Develop and execute a forward-thinking SEO strategy to grow organic traffic and visibility across search engines and AI-powered discovery platforms

Conduct keyword research and competitive analysis to uncover content gaps, growth opportunities, and strategic themes

Own on-page optimization including metadata, internal linking, content hierarchy, and schema implementation

Lead technical SEO audits (crawlability, indexation, site speed, Core Web Vitals) and partner with developers to implement improvements

Optimize for LLM visibility, ensuring content is structured, reputable, and discoverable across generative AI and chat-based search (e.g., Google SGE, ChatGPT, Perplexity)

Build and manage a strong backlink strategy, driving high-authority, ethical link acquisition through outreach and digital PR

Collaborate cross-functionally with content, product, and paid teams to align SEO with broader growth and brand goals

Report on performance through Google Analytics, Search Console, and SEO platforms, providing clear insights and recommendations

Stay ahead of search and AI trends, adapting strategies to maintain leadership in organic and AI-driven discovery

Qualification

SEO strategy developmentTechnical SEO auditsKeyword researchContent optimizationBacklink strategyPerformance reportingTrend analysisCross-functional collaboration