Apply on Employer Site

Darkroom · 3 weeks ago

Associate Content Director

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. The Associate Content Director will lead creative direction for ad concepts focused on acquisition marketing, managing a team of designers and collaborating with performance marketers to drive high-performing campaigns.

AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development

Responsibilities

Manage a team of 2-4 designers focused on paid ad creative, with room to grow the team over time

Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews

Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives

Partner with performance marketers and strategists to develop and iterate on high-performing ad campaigns

Help refine internal processes, establish creative standards, and lead collaborative sessions to drive creative innovation

Lead concept development and execution for paid media campaigns across Meta, TikTok, YouTube, and display platforms

Translate client’s marketing strategy and performance data into clear, compelling ad concepts

Design and direct a range of assets including static ads, animations, mobile-first videos, and storyboards for short-form content

Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale

Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time

Qualification

Ad concept developmentPaid media experienceCreative directionFigma proficiencyAdobe Creative SuiteAI software integrationPerformance marketing collaborationTeam managementCommunication skillsMentorship

Required

3+ years of senior-level design experience

At least 1 year of people management experience preferred

Experience designing ad creatives for paid media campaigns across Meta, TikTok, YouTube, or similar platforms

A digital portfolio showcasing performance-focused ad creative - including static ads, motion graphics, and short-form video - with a strong understanding of visual hierarchy, composition, and platform-specific best practices

Knowledge of how to incorporate AI software into workflows to increase efficiencies and output, including ChatGPT, Midjourney, Perplexity, Icon, and more

Self-motivated, proactive, and detail-oriented with a strong sense of ownership and accountability to performance results

Skilled at working with performance marketers and creative strategists to write briefs, incorporate feedback, and iterate based on ad performance data

Comfortable communicating in English with internal teams and clients, including presenting creative work and responding to feedback clearly and professionally

Confident giving constructive feedback to other designers and supporting their growth through clear direction and mentorship

Able to take ambiguous campaign goals and turn them into creative concepts that are visually engaging and conversion-focused

Proficient in Figma for ad design workflows; knowledge of Auto Layout, Components, and asset handoff is essential

Experience using Adobe Creative Suite (especially Photoshop and Illustrator) for asset creation and layout design