IFAW · 3 weeks ago
Digital Creative Manager
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yr
7+ years expIFAW is a nonprofit organization dedicated to improving the lives of animals and people. The Digital Creative Manager will lead the development of digital fundraising campaigns, collaborating with various teams to ensure cohesive messaging and drive supporter engagement.
Non ProfitWildlife Conservation
Responsibilities
Lead the creative development of digital fundraising campaigns, including direction for email, landing pages, website elements, donation forms, and digital ads
Align fundraising campaigns with direct marketing plans and campaigns, to leverage integration and increase results
Lead digital creative brainstorming sessions and creative reviews, and partner with the Direct Marketing Copy and Design Director for department-wide creative planning sessions
Draft campaign outlines and messaging frameworks aligned with fundraising goals and audience insights
Collaborate with the wider digital team to test and optimize messaging for performance. Develop a testing results communication platform for wider understanding within the Development department
Monitor campaign performance and apply insights to improve future creative
With the Direct Marketing copy and design director, source and curate compelling stories from program teams, donor testimonials, and field reports
Translate complex programmatic impact into emotionally resonant, supporter-centric narratives
Maintain a library of story and content assets for use across digital channels
Work closely with the Direct Marketing Creative team to ensure consistency and message alignment across online and offline channels
Write and edit high-performing fundraising, stewardship and advocacy copy for email, web, social, SMS, digital ads, and others
Work closely with the Direct Marketing Copy and Design Director to combine skillsets and knowledge and drive increased performance
Ensure all content reflects the organization’s voice, values, and strategic priorities
Explore innovative and creative ways to share stories, updates, and impact with our supporters across channels
Create or edit simple visual assets when needed (e.g., email headers, social graphics, and mockups) using tools like Canva, Photoshop, or Illustrator
Maintain brand standards across all creative outputs
Partner with design teams to translate concepts into polished final assets
Partner with external and internal content creators to bring stories to life visually
Qualification
Required
7+ years of experience in digital fundraising, copywriting, or creative strategy—preferably in a nonprofit or agency setting
Proven ability to craft persuasive, emotionally compelling copy that drives engagement and giving
Strong storytelling skills with experience sourcing and shaping narratives from diverse stakeholders
Deep understanding of digital fundraising best practices, audience segmentation, and A/B testing
Excellent project management and communication skills
Experience collaborating with design and direct marketing teams
Proficiency in Microsoft Office, Google Workspace, and AI writing tools (e.g., Copilot)
Familiarity with creative tools such as InDesign, Illustrator, Photoshop, or similar platforms is a plus
Preferred
Bachelor's degree in English, Journalism, Communications, Marketing, or related field
Experience with donor-centric messaging and multi-channel campaign development
Passion for social impact and empathy-driven storytelling
Company
IFAW
IFAW is a non-profit organization that saves individual animals, animal populations, and habitats all over the world.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Bureau of International Narcotics and Law Enforcement Affairs
2021-11-09Grant· $1M
Leadership Team
Thom Maul
Chief Financial Officer
Céline Bienvenu
Director, France and Francophone Africa
Recent News
Mexico Business
2025-07-23
2025-03-30
2024-05-24
Company data provided by crunchbase