The Travel Corporation · 1 day ago
CRM & Email Marketing Specialist, Brendan Vacations
Costa Mesa, CA
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $72K/yr
2+ years expThe Travel Corporation (TTC) is a global leader in the travel industry, dedicated to creating enriching experiences for travelers. The CRM & Email Marketing Specialist for Brendan Vacations will focus on nurturing customer relationships through data-driven email and CRM campaigns, while supporting the strategy and optimization of customer journeys.
TourismTravel
Responsibilities
Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms
Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling
Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes
Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion
Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone
Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle
Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams
Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy
Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel
Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement
Provide weekly and monthly performance reports with actionable recommendations
Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention
Monitor A/B tests and report findings to optimize design, timing, and messaging
Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards
Align with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling
Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement
Maintain close communication with Data Privacy and IT teams to ensure compliance with GDPR and CAN-SPAM regulations
Deliver CRM and email campaigns on time, error-free, and aligned with brand and business objectives
Achieve target KPIs for engagement (open rate, CTR, conversion) and retention
Improve customer segmentation accuracy and personalization depth
Increase contribution of email marketing to total revenue and repeat bookings
Enhance subscriber growth and overall CRM health (list hygiene, deliverability, opt-in rates)
Demonstrate proactive collaboration across departments and global shared services
Qualification
Required
2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality
Proficiency with Salesforce Marketing Cloud required and Kaptio a plus
Strong understanding of email automation, segmentation, and dynamic content best practices
Analytical mindset with ability to interpret campaign metrics and translate insights into action
Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously
Collaborative team player with clear communication skills and creative problem-solving ability
Curious, data-driven, and motivated to create meaningful customer experiences that inspire connection and loyalty
Preferred
Familiarity with HTML and responsive design principles
Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland)
Company
The Travel Corporation
Worldwide travel expert, with 40 sales offices and 10,000 team members, 2 million customers annually to over 70 countries.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-16Acquired
Leadership Team
Chris McConnell
Chief Financial Officer
Chandler Ramirez
Partner Services Coordinator
Recent News
Company data provided by crunchbase