Affinity.co · 1 month ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expAffinity.co is a relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals. They are seeking a Lifecycle Marketing Manager to build and scale their lifecycle marketing program, focusing on developing email campaigns that drive new business pipeline and convert prospects into customers.
AnalyticsArtificial Intelligence (AI)Business DevelopmentBusiness IntelligenceContact ManagementCRMEnterprise SoftwareLead Generation
Responsibilities
Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
Design triggered email flows based on prospect behavior and engagement signals
Build A/B testing strategies to continuously optimize email performance and conversion rates
Design and maintain compliant preference centers that meet CAN-SPAM and GDPR requirements while optimizing subscriber experience. Work with operations to implement proper consent mechanisms, manage opt-in/opt-out processes, maintain suppression lists, and ensure all email communications include required elements
Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
Develop promotional email sequences for product launches, feature releases, and key initiatives
Coordinate webinar promotion and event-driven email campaigns
Build re-engagement campaigns to revive cold prospects and stalled opportunities
Analyze engagement patterns to inform re-engagement strategies, lifecycle stage progression rates, and nurture velocity
Maintain strong deliverability through inbox placement monitoring and sender reputation management
Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals
Collaborate with Product Marketing to develop compelling email content that addresses buyer pain points
Leverage AI tools for prospect research, content personalization, and message optimization
Create educational email series showcasing ROI, deal flow acceleration, and relationship intelligence value
Develop sales enablement email templates and sequences for outreach programs
Think conversion-first: understand that every email should drive prospects closer to a buying decision
Own your numbers: be accountable to clear quarterly goals for pipeline generation, conversion rates, and revenue impact
Leverage marketing automation and analytics tools daily to optimize campaigns and measure performance
Collaborate cross-functionally with Product Marketing, Sales, Demand Generation, and Revenue Operations teams
Measure what matters: track open rates, click-through rates, conversion rates, pipeline contribution, and revenue impact
Operate with agility in a fast-paced environment, managing multiple campaigns simultaneously
Qualification
Required
3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
Excellent communication skills
Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
Experience with AI tools for workflow automation, personalization, and campaign optimization
Collaborative approach with ability to work across marketing, sales, and operations teams
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Company
Affinity.co
Deals are won through relationships—but most CRMs weren't built to track them.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$120MKey Investors
Menlo Ventures8VCPear VC
2021-09-09Series C· $80M
2019-02-13Series B· $26.5M
2018-03-01Series Unknown
Leadership Team
Ken Fine
Chief Executive Officer
Ray Zhou
Co-Founder, Board Director
Recent News
2025-11-26
Startup Daily
2025-11-03
Company data provided by crunchbase