The Home Depot · 3 weeks ago
Senior Analyst, Audience Strategy
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
2+ years expThe Home Depot is a leading home improvement retailer, and they are seeking a Senior Analyst for their Audience Strategy team. This role is responsible for operational execution related to audience creation, activation, and governance, ensuring data quality and compliance while collaborating with various teams to optimize audience performance.
E-CommerceHome and GardenHome DecorHome ImprovementRetail
Responsibilities
Support syndication of audience segments to marketing and media channels, ensuring accuracy and timeliness. Provides operational support for channel syndication and audience management
Develop and maintain marketing measurement frameworks, dashboards, and Maintain and update the central audience catalog with detailed documentation of audience definitions and metadata
Partner with internal teams to ensure audience activations comply with data governance policies
Collaborate with Marketing Operations and user support teams to monitor data sizing, delivery, etc. and resolve issues
Identify opportunities to streamline workflows and contribute to playbooks and training materials
Assist in the setup, tracking, and measurement of audience-focused test & learn initiatives
Qualification
Required
Must be 18 years of age or older
Must be legally permitted to work in the United States
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED
2 years of work experience
Preferred
Working knowledge of Microsoft Office Suite
Excellent written and verbal communication skills
2–4 years of experience in marketing operations, data activation, CRM, or media operations
Familiarity with audience platforms (e.g., CDPs, DMPs, DSPs) and/or media channels (e.g., Paid Search, Social, Display)
Familiarity with test & learn frameworks and measurement basics is a plus
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job
2 years of work experience
Company
The Home Depot
The Home Depot is a retailer of hardware, consumer goods, and DIY supplies both online and offline while providing home delivery services.
10001+ employees
H1B Sponsorship
The Home Depot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (67)
2023 (32)
2022 (66)
2021 (62)
2020 (33)
Funding
Current Stage
Late StageTotal Funding
unknown2007-07-31Debt Financing
Leadership Team
Ted Decker
Chair, President and CEO
Chip Devine
Senior Vice President
Recent News
2026-01-12
2026-01-12
Company data provided by crunchbase