OMG Roofing Products · 3 weeks ago
Senior Marketing Manager, Roofing Products Division
Agawam, MA
Full-time
Onsite
Senior Level
7+ years expOMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. They are seeking a strategic and creative Senior Marketing Manager to lead brand development and oversee multi-channel marketing campaigns that enhance the company's reputation in the Commercial Roofing industry.
Building Materials
Responsibilities
Promote Safety as the Number One priority of all OMG employees
Define and evolve the brand’s identity, voice, and positioning in alignment with goals
Conduct market research and competitive analysis to inform brand strategy
Develop brand architecture and guidelines to ensure consistency across channels
Lead integrated marketing campaigns that reinforce brand values and drive engagement
Partner with Sales and Product Management to deliver cohesive messaging and visuals
Monitor campaign performance and optimize based on insights and KPIs
Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging
Serve as a brand ambassador internally, educating teams on brand standards and storytelling
Analyze customer behavior, feedback, and trends to refine brand strategy
Leverage data to identify opportunities for brand growth and differentiation
Manage relationships with external agencies, designers, and consultants
Oversee creative briefs, timelines, and deliverables to ensure brand alignment
Plan, coordinate, and execute company participation in industry trade shows and conferences
Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals
Track ROI by analyzing leads, customer interactions, and post-event follow-up
Identify new trade show opportunities to expand brand visibility and market reach
Perform other tasks as assigned
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field
7+ years of progressive marketing experience, including leadership in brand strategy and campaign management
Proven track record of executing multi-channel marketing campaigns that drive measurable growth
Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience managing budgets, vendors, and cross-functional teams
Proficiency in CRM systems, marketing automation, and analytics tools
Experience with lead generation and sales enablement strategies
Creative problem-solving and ability to balance strategic vision with hands-on execution
Demonstrated success in mentoring and developing high-performing contributors
Ability to act in a professional manner with employees and customers
Ability to demonstrate a positive attitude and good judgement
Strong presentation and delivery skills
Strong PC skills including experience with MS Office Suite
Preferred
MBA a plus
Familiarity with the commercial roofing or building materials industry preferred
Company
OMG Roofing Products
OMG Roofing Products, North America’s leading supplier of commercial roof fastening products, delivers products and services that improve contractor productivity and enhance roofing system performance.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase