SHRM · 1 week ago
Specialist, Channel Marketing Strategist
Alexandria, VA
Full-time
Hybrid
Mid Level
$70K/yr - $85K/yr
3+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. In this role, you will support a specific audience segment by executing marketing strategies focused on acquisition, retention, and engagement, utilizing strong storytelling and data-driven insights to optimize marketing efforts.
EmploymentHuman ResourcesLegalRecruiting
No H1B
Responsibilities
Deploy the tactical marketing execution of integrated marketing plan – digital and traditional – across the marketing mix in an omni-channel approach
Drive loyalty and preference with audience creating high CLV
Write and create marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc
Build email lists, create emails, and nurture leads through written communications
Ensure design and layout of emails are optimized, user, and mobile-friendly
Execute SHRM’s member acquisition, retention and engagement strategy for this segment while also looking for cross-sell or upsell opportunities to meet product revenue goals
Work within SHRM’s audience-centricity model to understand audience behaviors, content consumption, and market need – use data to optimize marketing efforts across channels to increase conversion and engagement
Create a strong relationship between marketing and the sales team and understand how marketing tactical deployment creates awareness, demand and leads for the sales team
Analyze and translate data into clear insights and actionable recommendations – must understand how to use GA (Google Analytics)
Execute marketing automation campaigns and operations throughout the customer lifecycle
Adoption and expertise in SHRM’s marketing technology, automation, personalization, and customization tools and tracking including Marketo, Salesforce, Interactive Studio, Community Cloud, Cobalt, Trello and more
Match customer insights with SHRM’s content, resources, products, services, events and solution-minded offerings. Bundle and package product offering to increase customer demand
Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign
Drive programs with elements of SEO/SEM, social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels
Partner with creative, editorial, communications, research, government affairs, knowledge center, education, certification and other internal stakeholders
Qualification
Required
Bachelor's degree or equivalent relevant experience is required
At least 3 years of progressively complex experience in marketing
Experience with email copywriting, using messaging to convert
Experience with Google Analytics and marketing reporting- pulling data, analysis, and optimization recommendations
Experience with Marketo, Salesforce and marketing automation tools
Deep understanding of content marketing tailored for audience segments – ability to apply consumer insights to improve campaigns (copywriting, targeting, delivery and performance)
Customer lifecycle marketing including demand generation, product sales, and using content to convert
Strong problem-solving skills
Marketing automation
Digital marketing tactics including email marketing
High level of responsiveness and ability to adapt to change
Experience with digital tools to generate, capture, nurture, track and report on leads, conversions, and ROI
SEO/SEM, Digital marketing, paid media, email marketing, co-branded/white label marketing
Strong attention to detail
Lead with bold purpose while collaborating fiercely with a high-degree of accountability
Appetite to innovate, fail-fast, and be smart & curious
Preferred
Certification(s) in Marketo, Salesforce, and/or Google Analytics preferred
Benefits
Professional growth and development
Health
Dental
Vision
Well-being
Health savings
Flexible spending
Retirement
Open leave
Annual discretionary bonus and incentives
Company
SHRM
The Society for Human Resource Management is the leading provider of resources serving the needs of HR professionals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amanda Bryson
Lead, CEO Communications
Christopher Lopez
Director, CEO Academy
Recent News
2025-12-29
2025-12-14
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