Discovery Senior Living · 2 weeks ago
Vice President of Creative & Digital Operations
Bonita Springs, FL
Full-time
Onsite
Director/Executive
12+ years expDiscovery Senior Living is a company dedicated to enriching the lives of seniors through innovative solutions. The Vice President of Creative & Digital Operations will oversee the in-house creative and digital agency, leading strategic initiatives to enhance brand presence and drive growth across various digital platforms.
Health CareReal Estate
Responsibilities
Lead STAT Marketing , Discovery Senior Living’s in-house creative and digital agency, setting vision, strategy, and execution standards
Partner closely with the SVP of Strategic Marketing to drive integrated creative and digital strategies that accelerate community lead generation, elevate brand presence and support sustainable business growth
Serve as the senior leader and primary point of accountability for creative, digital, and agency operations across the organization
Own end-to-end creative and digital strategy across web, content, email, social, paid media, and design
Ensure cohesive, compelling storytelling aligned with brand voice, business objectives, and community-level needs
Maintain deep knowledge of DSL markets, competitive positioning, and sales drivers to inform campaign strategy and creative direction
Ensure proprietary marketing programs are fully leveraged across all channels
Oversee lead generation and conversion performance across all digital and traditional channels
Drive conversion rate optimization through testing, insights, and data-driven decision-making
Partner with paid media team to optimize media spend, funnel performance, and ROI
Provide high-level reporting and insights to leadership and investment partners
Own STAT Marketing’s operational framework including systems, tools, workflows, resourcing models, and governance
Manage agency budgets, forecasting, financial performance, and cost efficiencies
Oversee SOWs, vendor relationships, and external agency partnerships
Analyze monthly financials, identify risks, and recommend corrective actions to ensure fiscal accountability
Lead and develop functional leaders across web development/experience, paid media, content, email, social media and graphic design teams
Build, mentor, and inspire a high-performing, multidisciplinary team culture grounded in accountability and innovation
Support onboarding, training, and professional development across STAT Marketing
Navigate organizational growth, transformation, and evolving team structures with confidence and transparency
Stay ahead of digital, creative, and marketing trends, tools, and platform evolution
Champion new technologies, processes, and methodologies that enhance agency performance and scalability
Support acquisitions, brand transitions, and enterprise digital transformation initiatives
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
12+ years of progressive leadership experience across creative, digital, and performance marketing disciplines
Proven experience running or leading an in-house agency or agency environment
Demonstrated success driving measurable business growth through integrated creative and digital strategies
Extensive experience with performance marketing, demand generation, attribution, and ROI measurement
Hands-on experience with CRM, CMS, and marketing automation platforms (HubSpot or similar)
Strong strategic and operational planning skills with the ability to scale teams and workflows
Financial acumen including budget ownership, forecasting, P&L oversight, and revenue accountability
Ability to lead through organizational change, including shifts in reporting structure and operating models
Proven success coaching and developing senior leaders and high-performing teams
Executive presence with exceptional communication and presentation skills, including comfort with C-suite and investors
Analytical, detail-oriented, and solutions-focused with the ability to thrive in a fast-paced environment
Preferred
Advanced degree preferred
Industry experience in senior living, healthcare, real estate, or other multi-location organizations strongly preferred
Benefits
Medical, dental, vision, PTO, 401(k) and more for eligible positions
Competitive wages
Early access to earned wages before payday!
Flexible scheduling options with full-time and part-time hours
Paid time off and Holidays (full-time)
Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
401(K) with employer match
Paid training
Opportunities for growth and advancement
Meals and uniforms
Employee Assistance Program
Company
Discovery Senior Living
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.06MKey Investors
Brevard Alzheimer's Foundation
2022-10-12Series Unknown
2021-03-17Grant· $0.03M
2020-02-26Grant· $0.03M
Leadership Team
Brennan Hughes
Senior Vice President of Sales
Recent News
Company data provided by crunchbase