Electronic Arts (EA) · 3 weeks ago
Senior Manager, CRM Strategy - Entertainment
LA Metro Area
Full-time
Onsite
Senior Level
$150K/yr - $228K/yr
7+ years expElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. The Senior Manager, CRM Strategy is responsible for the end-to-end CRM strategy and execution for EA’s entertainment franchises, focusing on lifecycle communication strategy and ensuring the successful implementation of CRM campaigns across various channels.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Own CRM lifecycle strategy for assigned entertainment franchises, defining who we communicate with, when, and how across key player moments (onboarding, engagement, reactivation, live service beats, and seasonal events)
Establish clear strategic frameworks for segmentation, targeting, cadence, channel mix, and experimentation that align player needs with franchise goals
Partner closely with franchise and marketing leadership to align CRM strategy with broader brand, content, and live service roadmaps
Ensure CRM strategy reflects a deep understanding of gaming and live service dynamics, player behavior, and long-term player trust
Be ultimately accountable for CRM campaigns launching correctly, on time, and to quality across all lifecycle channels
Oversee campaign planning and deployment, ensuring operational excellence even when execution is delegated
Set quality standards and launch readiness criteria to ensure all player-facing communications meet brand, technical, and experience expectations
Proactively identify risks, dependencies, and bottlenecks across teams, escalating and resolving issues before they impact launches
Ensure assets, targeting, localization, and technical requirements are aligned and delivered on schedule through close partnership with creative, production, and tech teams
Define success metrics for CRM programs and ensure campaigns are measured against engagement, retention, conversion, and monetization goals
Lead a strong test-and-learn culture through structured experimentation (A/B testing, segmentation tests, cadence testing)
Translate performance insights into strategic recommendations and iterative improvements across future campaigns and lifecycle plans
Continuously evaluate tools, processes, and capabilities to improve speed, quality, and impact of CRM delivery
Act as a CRM strategic partner to franchise and marketing stakeholders, clearly communicating priorities, performance, risks, and recommendations
Set a high bar for both strategic thinking and executional rigor
Foster strong cross-functional relationships built on trust, accountability, and shared ownership of outcomes
Champion player-first thinking and operational excellence across all CRM initiatives
Qualification
Required
7+ years of experience in CRM, lifecycle marketing, or digital marketing with ownership of both strategy and execution
Proven experience leading large-scale, multi-channel CRM programs in fast-paced, live or always-on environments
Deep knowledge of CRM platforms, marketing automation, audience strategy, and campaign analytics
Strong operational mindset with the ability to anticipate executional challenges and ensure high-quality delivery
Bachelor's degree in Marketing, Business, related field or equivalent years of experience
Preferred
Experience working in gaming, entertainment, or live service products strongly preferred
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Bonus and equity
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Michael Robinson
SVP EA Digital Platform
Farah Ali
VP and Technology Growth Strategy
Recent News
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