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Corel Corporation · 3 weeks ago

Senior Analyst, Marketing Analytics

United States

Full-time

Remote

Senior Level

CAD$110K/yr - CAD$130K/yr

5+ years exp

Corel Corporation is seeking an experienced Senior Analyst, Marketing Analytics to join their Data Analytics team. In this role, you will analyze large datasets to guide decision-making for the B2C Marketing team and drive strategies for customer acquisition and retention.

Computer Software

H1B Sponsor Likely

Responsibilities

Build a comprehensive understanding of how customers move through our digital ecosystem—from initial visit to purchase and beyond

Analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes

Make data driven strategy recommendations in these areas such as customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation

Deep dive into advanced analyses, providing robust models tied to business objectives and outcomes, and being able to derive meaningful conclusions from it

Ideate and implement unexplored analyses that can identify areas of opportunity that support business goals and evolve business strategy

Work with the data engineering and reporting arm of the Data Analytics team to better evolve self-service reporting based on your analyses and adopted by the Marketing team

Be able to work independently, identify dependencies to unblock projects, and craft courses of action to complete projects

Manage multiple complex projects in parallel tracks

Qualification

Marketing AnalyticsSQLStatistical AnalysisPredictive ModelingGoogle AnalyticsECommerce Software SalesData ScienceCustomer Behavior AnalysisProject Management

Required

5+ years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc. + Domain expertise in eCommerce software sales models

3+ years' experience working in business intelligence, data analytics, data science, or similar role

Highly advanced technical skills (i.e. SQL, R, etc.) and database skills with preferred experience in Snowflake

Proficiency in statistical analysis and predictive modeling. Demonstrated use of statistical models in influencing or changing the course of marketing strategies

Experience creating accurate revenue forecasts and financial models involving LTV and ARR

Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI. Strong understanding of market trends, seasonality, customer behavior, and competitive landscape

Experience in analyzing key customer pathways, surfacing friction points to identify where experimentation can improve flow and conversion

Proficiency in Google Analytics, advantages and limitations of GA4 event tracking and its effect on analytics

Company

Corel Corporation

Corel

Founded in 1985

Ottawa, Ontario, CA

501-1000 employees

https://corel.com

H1B Sponsorship

Corel Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (3)

2022 (1)

2020 (1)