Staff Engineer - Data & Marketing Technology jobs in United States
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Via · 13 hours ago

Staff Engineer - Data & Marketing Technology

positionNew York City
timeFull-time
remoteOnsite
seniorityLead/Staff
money$150K/yr - $200K/yr

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. As a Staff Engineer - Data & Marketing Technology, you will lead the marketing technology ecosystem, translating marketing goals into reality through the design, building, and optimization of systems that power Via’s marketing engine.

LogisticsMobile AppsReal TimeRide SharingTransportation
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H1B Sponsor Likelynote

Responsibilities

Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI
Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling
Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: Ridewithvia.com development with component-based scalable system and account-based marketing (ABM) personalization, implement SEO and GEO strategies. Landing pages: Maintain an component-based scalable system to enable self-service for the wider team. Email templates and automations. Platform automation integrations, and secure provisioning
Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce (we do have a salesforce owner - this role will be collaborative). B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar)
Contributing to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth
Facilitate AI experiments based on accurate data, that eventually make a difference at scale
Enable accurate end-to-end measurement and reporting

Qualification

MarTech stack managementData engineering conceptsWeb developmentAI experimentationCRM managementAnalytics toolsTeam collaborationCommunication skillsGrowth mindsetOrganizational skillsProblem-solving

Required

Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed)
Web dev experience (JavaScript, React, HTML, CSS)
Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution
AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market
Builder & prototyper mindset: You have side projects, build your own tools and experiments
Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team, wider marketing department, commercial team, exec team, product team. Ability to understand other people's goals & constraints
Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment
Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress
Highly organized and detail-oriented: nothing slips through the cracks on your watch
Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly
Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high
Curious, proactive, and solution-oriented: you're always two steps ahead

Preferred

Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome
Experience in tech, start ups or fast-paced in-house environments is welcome

Benefits

Free medical plans
401K matching

Company

Via

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Via is a transport company that offers public mobility solutions for transit agencies, school districts, cities, and corporations.
dateFounded in 2012
location
New York, New York, USA
people-size501-1000 employees
web-link
http://www.ridewithvia.com

H1B Sponsorship

Via has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)

Funding

Current Stage
Public Company
Total Funding
$887.06M
Key Investors
83NorthJanus Henderson InvestorsEXOR N.V.
2025-09-12IPO
2023-02-13Series Unknown· $110M
2021-11-30Series G· $130M

Leadership Team

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Daniel Ramot
Co-founder, CEO
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Oren Shoval
Co-Founder, Advisor
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Recent News

Morningstar.com
Via Announces Third Quarter 2025 Results
2025-11-14
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Globes
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2025-09-22
Company data provided by crunchbase