Citi · 2 weeks ago
SEM Analyst, Paid Search Activation
Citi is a leading financial services company that provides a wide array of credit card services. They are seeking a detail-oriented SEM Analyst to join their Paid Search Activation team, supporting the operational delivery of campaigns across their paid search program and gaining hands-on SEM experience.
BankingFinanceFinancial Services
Responsibilities
Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360
Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards
Track daily pacing and spend across accounts; flag discrepancies for resolution
Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation
Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness
Participate in ongoing training to deepen technical platform skills and compliance knowledge
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Qualification
Required
0-2 years of experience in digital marketing or advertising (agency roles preferred)
Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus
Excellent organizational skills and attention to detail
Eagerness to learn in a fast-paced, high-growth environment
Hands-on keyboard agency experience a plus
Prior experience working in highly-regulated industries preferred
Bachelor's/University degree or equivalent experience
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1386)
2024 (849)
2023 (1375)
2022 (1117)
2021 (876)
2020 (901)
Funding
Current Stage
Late StageLeadership Team
Recent News
2026-01-06
Financial Sector Technology
2026-01-03
The Real Deal
2026-01-03
Company data provided by crunchbase